# One-Drop Liquid Blushes Hourglass' Unreal Liquid Blush Features Upcycled White Lupin Seed Extract By Laura McQuarrie | Published 2024-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unreal-liquid-blush References: [byrdie](https://www.byrdie.com/hourglass-unreal-liquid-blush-review-8675904) & [hourglasscosmetics](https://www.hourglasscosmetics.com/products/unreal-liquid-blush)  Hourglass Cosmetics founder and CEO Carisa Janes set out to create the beauty drop of the year with its [Unreal](https://www.trendhunter.com/trends/the-unreal-popup-shop) Liquid [Blush](https://www.trendhunter.com/trends/superdewy-blush-burst), a formula that's buildable, natural-looking and long-wearing. Promising that consumers will need only a drop to create desired looks, the brand paired its liquid blush formula with a precision dropper. Once applied, the product is said to spread with the ease of a serum and offer skincare-like lifting and plumping benefits. Available in seven shades for all skin types, [Hourglass Cosmetics'](https://www.trendhunter.com/trends/outside-in-brand) Unreal Liquid Blush features an Unreal Lifting Complex with upcycled white lupin seed extract and hyaluronic acid. Beauty consumers are increasingly drawn to extra-pigmented products that promise exceptional value and performance, eager to see transformative power packed into a small amount of product. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 73% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Precision-drop Formulation:** Utilizing precision droppers that allow for minimal yet effective application redefines the use of liquid makeup products. - **Upcycled Ingredients:** Incorporating upcycled white lupin seed extract into cosmetics addresses both environmental concerns and unique skincare benefits. - **Serum-like Application:** Developing products that spread with the ease of serums provides a dual benefit of efficiency and skincare. ### Who This Affects Most - **Cosmetics:** The integration of skincare ingredients into color cosmetics, like hyaluronic acid in blush, presents opportunities for enhanced product differentiation. - **Sustainability:** Upcycling byproducts, such as the white lupin seed extract, positions brands at the forefront of sustainable practices within the beauty sector. - **Precision Packaging:** Innovative dispensing methods like precision droppers offer developments in packaging that optimize product usage and consumer experience. ## Related on Trend Hunter - [Algae-Infused Liquid Blushes](https://www.trendhunter.com/trends/hot-shot-blush-drops.md) - [Easy Dropper-Application Blushes](https://www.trendhunter.com/trends/glimmer-blush-drops.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md) - [Blurring Serum Blushes](https://www.trendhunter.com/trends/blurring-serum-blush.md) - [Moisturizing Blush Formulas](https://www.trendhunter.com/trends/hydromaniac-blush-glow-hydrator.md) - [Buildable Liquid Blush Capsules](https://www.trendhunter.com/trends/bare-bloom-cheek.md) - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md) - [Painterly Liquid Blushes](https://www.trendhunter.com/trends/rodial-blush-drops.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md)