# Reduced Sugar Chocolate Pretzels UNREAL Chocolate-Covered Pretzels Have 41% Less Sugar By Michael Hemsworth | Published 2024-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unreal-chocolatecovered-pretzels References: [foodbev](https://www.foodbev.com/news/unreal-unveils-range-of-chocolate-covered-pretzels/) & [unrealsnacks](https://unrealsnacks.com)  The UNREAL chocolate-covered pretzels are a series of sweet, savory treats crafted with taste and nutritional preferences in mind to help consumers enjoy a permissible treat at their leisure. The product comes in two flavors including Milk Chocolate and [Dark Chocolate](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks), which are both crafted with gluten-free pretzels that are also grain-free. The snack is reported to contain [41% less sugar](https://www.trendhunter.com/trends/whims) than leading alternatives on the market, while also being free from artificial ingredients and sugar alcohols. The product is crafted with Fairtrade chocolate and is also Non-GMO Project Verified. The new UNREAL chocolate-covered pretzels are making their way to Whole Foods locations now in the US where shoppers can pick them up in 100-gram resealable pouches. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 62% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Reduced-sugar Treats:** Innovative products focusing on lower sugar content to cater to health-conscious consumers seeking guilt-free indulgence. - **Non-gmo Snacks:** Brands are incorporating Non-GMO ingredients to meet the growing demand for clean-label products in the snacking industry. - **Fairtrade Chocolate:** Utilizing Fairtrade chocolate as a premium ingredient to attract eco-conscious consumers looking for ethically sourced treats. ### Where This Applies - **Healthy Snacks:** The healthy snacks industry presents opportunities for brands to develop innovative, reduced-sugar options that align with consumer wellness trends. - **Organic Foods:** In the organic foods sector, there is a rise in demand for Non-GMO snacks that promote transparency and sustainability in ingredient sourcing. - **Confectionery:** Within the confectionery industry, incorporating Fairtrade chocolate can differentiate brands and appeal to socially conscious consumers seeking ethical sweet treats. ## Related on Trend Hunter - [Reimagined Nostalgic Treats](https://www.trendhunter.com/trends/simplified-ingredients.md) - [Minimal-Ingredient Chocolate Almonds](https://www.trendhunter.com/trends/covered-almonds.md) - [Sugar-Conscious Snack Bars](https://www.trendhunter.com/trends/caramel-peanut-nougat-bars.md) - [Low-Sugar Easter Candies](https://www.trendhunter.com/trends/special-edition-easter-boxes.md) - [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md) - [Nutrition-Minded Halloween Candies](https://www.trendhunter.com/trends/unreal-halloween-variety-bag.md) - [Better-For-You Halloween Candies](https://www.trendhunter.com/trends/unreal-halloween-pack.md) - [Low-Sugar Seasonal Chocolates](https://www.trendhunter.com/trends/seasonal-chocolates.md) - [Low-Sugar Chocolate Bites](https://www.trendhunter.com/trends/whims.md)