# Unpretentious Paper Packaging The CuldeSack El Poaig Olive Oil Looks Decievingly Simple By Sarah JA | Published 2011-04-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unpretentious-luxury-packaging References: [elpoaig](http://www.elpoaig.com/elVerdDelPoaig.php) & [elpoaig](http://www.elpoaig.com/blog/?p=187) Spanish design house CuldeSack designed this unusual packaging for El Poaig, makers of the world’s most expensive extra-virgin [Olive Oil](https://www.trendhunter.com/trends/chef-style-squeeze-bottle). Unpretentious luxury packaging has been a leading trend ever since the recession hit, resulting in this protective [minimalist package](https://www.trendhunter.com/trends/hunter-luxury) that essentially looks like piled-up cardboard. Its contents are a white, bisque-glazed porcelain recipient designed to preserve the oil’s many properties. El Poaig is made from olives collected from a wide variety of 3,000 year-old trees in Valencia, Spain. The green-colored oil is described as being a fruity, soft, bitter and slightly spicy oil that contains aromatic notes of freshly cut grass, fruits, walnuts and almonds. Who knew that what appears to be a solid pile of cardboard could contain all that? ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Unpretentious Luxury Packaging:** The trend for minimalistic luxury packaging can create opportunities for brands to showcase their high-end products in a subtle and understated manner. - **Preservation of Product Properties:** More brands are recognizing the importance of preserving the properties of their products, creating opportunities for innovators able to design packaging that prolongs the lifespan of their contents. - **Use of Porcelain Packaging:** The use of porcelain as packaging provides an innovative and alternative solution for brands looking to differentiate themselves from others with more common packaging materials. ### Where This Applies - **Gourmet Food and Beverage:** The gourmet food and beverage industry can benefit from unpretentious and innovative packaging designs to add value to their high-end products. - **Luxury Goods:** The luxury industry can capitalize on the trend for understated packaging to create exclusivity and sophistication, attracting discerning consumers who value simplicity and minimalism. - **Packaging and Design:** Packaging and design as an industry can continue to innovate by exploring new materials that can be used to create unique and sustainable packaging solutions with a longer lifespan. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Aluminum Bottled Oils](https://www.trendhunter.com/trends/extra-virgin-olive-oil-bottles.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Gourmet Extra Virgin Olive Oils](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil.md) - [Squeezable Olive Oil Bottles](https://www.trendhunter.com/trends/squeezable-olive-oil.md)