# Package-Less Grocery Stores Unpackaged is an Organic Market With a Message By Rose Nazarali | Published 2010-01-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unpackaged References: [notcot.org](http://www.notcot.org/post/27744/) & [weheart](http://www.weheart.co.uk/2010/01/18/unpackaged-london/) Unpackaged is a grocery store in London that only carries [organic food](https://www.trendhunter.com/trends/plantbased-supermarket) and comes with a pretty obvious message: stop packaging food. The modern-designed shop carries all your necessities, from fresh daily baked bread to [dried fruit, seeds and nuts](https://www.trendhunter.com/trends/dried-fruits-and-nuts). There is even a section that allows you to choose your own [refillable oils, vinegars and wines](https://www.trendhunter.com/trends/innovative-packaging-solution). It’s amazing that it has taken this long for a simple concept like Unpackaged markets to come into existence. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 58% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Package-free Grocery Shopping:** Opportunity to introduce package-free grocery shopping, offering customers the chance to have a more sustainable lifestyle - **Personalized Refillable Products:** Opportunity to offer customers the chance to choose and personalize refillable oils, vinegars, and wines - **Zero-waste Retail:** Opportunity to launch a zero-waste retail concept, promoting a sustainable approach to shopping while also showcasing organic products ### Who This Affects Most - **Grocery Stores:** Grocery stores can take inspiration from Unpackaged and introduce a sustainable shopping approach to their customers - **Organic Food:** Organic food producers and suppliers can partner with package-free grocery stores to promote their products and reduce packaging waste - **Wine and Olive Oil Retailers:** Wine and olive oil retailers can introduce a refillable bottle service to their customers, encouraging them to reuse and reduce waste ## Related on Trend Hunter - [Refillable Olive Oil Packaging](https://www.trendhunter.com/trends/citizens-of-soil.md) - [Paper-Packaged Porridge Products](https://www.trendhunter.com/trends/everyday-essentials-porridge-oats.md) - [Refillable Grocery Containers](https://www.trendhunter.com/trends/dizzie.md) - [Sustainable Retailer Packaging Updates](https://www.trendhunter.com/trends/coop-sustainable-packaging.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md)