# Player-Celebrating Game Campaigns UNO's #unowhoyouare Celebrates Four Unique Types of Players By Laura McQuarrie | Published 2020-06-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/unowhoyouare References: [toyworldmag](https://toyworldmag.co.uk/uno-launches-unowhoyouare-brand-campaign/) With its new digital campaign, #unowhoyouare, [UNO](https://www.trendhunter.com/trends/billie-eilish-uno-deck) is recognizing four unique player personalities: Victory Dancers, Dodgy Dealers, Sore Losers and Make Your Own Rules. The social-first campaign targeted at Gen Z and Millennial consumers is taking off across social media platforms—on [TikTok](https://www.trendhunter.com/trends/adult-unlearn) the hashtag promises to be particularly popular. #unowhoyouare is all about celebrating the many different ways to play and customize the [card game experience](https://www.trendhunter.com/trends/dat-game-family-edition), especially at a time when people are turning to low-tech games and entertainment at home. In the campaign, there's a mix of real people and influencers, who share their genuine reactions during gameplay. Young users will recognize TikTok creators like OTB, Fleur, Kyran, Lily Rose and Arron Crascall, among others. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 7% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Personalized Player Campaigns:** Innovative campaigns that celebrate unique player personalities, creating tailored experiences for users. - **Influencer-led Digital Campaigns:** Collaborating with influencers to create authentic and engaging user-generated content for social-first digital campaigns. - **Low-tech Entertainment Resurgence:** Capitalizing on people turning to low-tech games and entertainment during a time of increased digital consumption. ### Where This Applies - **Marketing and Advertising:** Creating personalized digital campaigns that connect with consumers on social media platforms and utilizing influencers to engage users. - **Gaming and Entertainment:** Developing unique player experiences and celebrating individuality within traditional games to better resonate with younger consumers. - **Social Media and Influencer Marketing:** Providing innovative ways to leverage social media influencers to create user-generated content around authentic product experiences. ## Related on Trend Hunter - [Celebrity Vibrant Card Games](https://www.trendhunter.com/trends/billie-eilish-uno-deck.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Card Game-Themed Suites](https://www.trendhunter.com/trends/uno-social-club.md) - [Reimagined Playing Card Decks](https://www.trendhunter.com/trends/uno-wild-twists.md) - [Flexible Family-Friendly Card Games](https://www.trendhunter.com/trends/uno-flex.md) - [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md) - [Premium Football Card Games](https://www.trendhunter.com/trends/uno-elite-nfl.md) - [Expressive Gaming Campaigns](https://www.trendhunter.com/trends/monopoly-campaigns.md) - [Competitive Mobile Card Games](https://www.trendhunter.com/trends/community-cup-debut.md)