# Lead-Building B2B Tools Unomy Gives Businesses The Chance to Filter Potential Prospects By Mishal Omar | Published 2017-08-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unomy References: [unomy](https://www.unomy.com/) Unomy is a [B2B prospecting tool](https://www.trendhunter.com/trends/mailfluid) that allows businesses to grow their list of leads and contacts through a variety of different filters. The service provides six crucial benefits, the first of which is providing targeted lists of prospects that are sourced from the company's database. Unomy also increases the value of businesses' existing lead databases with valuable new data, allows businesses to explore millions of companies from a range of industries in order to discover new opportunities, and gives real time data on any business accounts that are listed in the businesses' [Salesforce](https://www.trendhunter.com/trends/business-communication) CRM. The tool also provides up-to-date company information in real-time, and provides additional services in the form of business data. Unomy was designed specifically to benefit sales and marketing teams. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Targeted Prospect Lists:** The trend of providing targeted lists of prospects sourced from a database creates new opportunities for businesses to streamline their lead-building process. - **Data Enhancement:** The trend of enhancing businesses' existing lead databases with valuable new data opens up opportunities to have more accurate and comprehensive customer information. - **Real-time Business Data:** The trend of providing real-time company information offers disruptive innovation opportunities for businesses to make informed decisions and seize timely opportunities. ### Who This Affects Most - **Sales and Marketing:** The sales and marketing industry can benefit from targeted prospect lists and enhanced lead databases to improve their lead generation and conversion strategies. - **CRM Solutions:** The CRM solutions industry can capitalize on the trend of providing real-time data on business accounts listed in the CRM, improving their product offerings and competitive advantage. - **Business Data Services:** The business data services industry can leverage the trend of providing up-to-date company information in real-time to offer valuable insights and analysis services to businesses. ## Related on Trend Hunter - [B2B Social Intelligence](https://www.trendhunter.com/trends/octolens.md) - [Global Sales Intelligence](https://www.trendhunter.com/trends/parvenu.md) - [SaaS Lead Finders](https://www.trendhunter.com/trends/leadblooms.md) - [AI Prospecting Tools](https://www.trendhunter.com/trends/leadsgenerator-ai.md) - [Lead-Gen Contact Scrapers](https://www.trendhunter.com/trends/lead-finder.md) - [AI Lead Generators](https://www.trendhunter.com/trends/poloify.md) - [Collaborative Business-Enhancing Tools](https://www.trendhunter.com/trends/b2b-demand-generation.md) - [Visitor Intelligence Platforms](https://www.trendhunter.com/trends/leadsnavi.md) - [Automated Lead Extractors](https://www.trendhunter.com/trends/socleads.md)