# Spooky THC Seltzer Campaigns Delta Named Its Drink "The Unofficial Beverage of Adult Halloween" By Laura McQuarrie | Published 2025-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween References: [prnewswire](https://www.prnewswire.com/news-releases/with-more-adults-admitting-to-celebrating-halloween-in-2025-thc-pioneer-delta-beverages-launches-new-campaign-to-own-spooky-season-302593509.html) & [drinkdelta](https://drinkdelta.com/shop)  With the rise of Adultoween, [Delta Beverages](https://www.trendhunter.com/trends/delta-beverages) named its [Delta THC](https://www.trendhunter.com/trends/delta-thc) seltzers "the unofficial beverage of adult Halloween." Delta's newest campaign stars Drankula, who destigmatizes THC use, and shares his own fears: high-carb and artificially flavored pumpkin-spiced drinks. Additionally, as part of the campaign, consumers will see short video skits and social content, plus THC mystery recipes. Delta THC seltzers are zero-sugar, zero-calorie and all-natural, offering an alternative way for adults to unwind. "Whether you're a parent (68.3% of all THC drinkers) or in the 21-30 age range, the Halloween season is more alive than ever, and we want our brand to show up for Halloween in a fun, creative way, no matter how you are choosing to celebrate," said Gabriela McCoy, Vice President of Marketing at Delta Beverages. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 80% | Activity: 86% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Adult-oriented Holiday Beverages:** The rise of adult-themed celebrations is opening new avenues for beverage companies to market products specifically crafted for grown-up festivities. - **Thc-infused Beverage Campaigns:** Cannabis and beverage industries collaborate for innovative marketing campaigns that address stigma and promote mainstream cannabis consumption. - **Health-conscious Cannabis Consumables:** Growing demand for health-conscious alternatives drives innovation in THC-infused products that are sugar-free and natural. ### Who This Affects Most - **Cannabis-infused Beverages:** This industry is expanding rapidly, with companies creating new THC-infused drinks that cater to adult tastes and social occasions. - **Alternative Holiday Products:** Individuals seeking unique ways to celebrate holidays fuel the growth of industries focused on non-traditional festive products. - **Health and Wellness Products:** Rising consumer interest in natural, calorie-free consumables presents opportunities for health-focused innovations in various sectors. ## Related on Trend Hunter - [THC Seltzer Rebranding Initiatives](https://www.trendhunter.com/trends/delta-thc.md) - [Sparkling THC Seltzers](https://www.trendhunter.com/trends/sparkling-thc-seltzers.md) - [Halloween-Themed Cannabis Edibles](https://www.trendhunter.com/trends/grn-the-bite-club-collection.md) - [Blood Orange-Forward Cannabis Spirits](https://www.trendhunter.com/trends/delta-beverages.md) - [Autumnal THC Seltzers](https://www.trendhunter.com/trends/craft-cannabis-soda.md) - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Approachable Cannabis Drinks](https://www.trendhunter.com/trends/delta9thc-beverages.md) - [Social Low-Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers.md) - [Premium Alcohol Beverage Alternatives](https://www.trendhunter.com/trends/highpour.md)