# Lidless Foldable Paper Cups The Unocup is a Paper Coffee Cup That Needs No Plastic Lid By Laura McQuarrie | Published 2019-11-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unocup References: [sprudge](https://sprudge.com/kickstarter-unocup-kicks-plastic-lids-out-of-the-fold-153332.html) & [kickstarter](https://www.kickstarter.com/projects/unocuptogo/unocup-the-new-foldable-paper-coffee-cup) While many environmentally conscious consumers are making the switch to [reusable coffee cups](https://www.trendhunter.com/trends/reborn-coffee), many coffee chains are introducing more sustainable alternatives to conventional single-serve coffee cups. Unocup is now introducing itself on [Kickstarter](https://www.trendhunter.com/trends/coffee-carriers) as a foldable paper coffee cup that needs no plastic lid to keep beverages secure. The design boasts three paper flaps that close atop one another to allow for drinking and to prevent spills. According to the creators of the Unocup, the design has the "ability to fold backwards also means that baristas can perform latte art," and baristas appreciate the unique shape of the foldable paper coffee cup, which actually makes it easier for them to create latte art. Image Credit: Unocup ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Paper Coffee Cups:** The Unocup offers a sustainable alternative to conventional single-serve coffee cups by eliminating the need for plastic lids. - **Foldable Cup Designs:** The Unocup's unique foldable design provides functionality and convenience for users and baristas. - **Innovative Beverage Packaging:** The Unocup's design disrupts traditional coffee cup packaging with its sustainable and practical design. ### Where This Applies - **Food and Beverage:** The Unocup offers a sustainable and practical solution for coffee shops and other food and beverage establishments. - **Packaging:** The Unocup is an innovative solution in the packaging industry, offering a sustainable alternative for single-serve beverage packaging. - **Sustainability:** The Unocup's environmentally conscious design aligns with the current trend in sustainability, making it a potential disruptive innovation within various industries. ## Related on Trend Hunter - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Sustainable Coffee Lid Expansions](https://www.trendhunter.com/trends/zume.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md)