# Jenga-Mimicking Games The Uno Stacko Ad Campaign Shows That "One Mistake Can Blow It All" By Meghan Young | Published 2011-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uno-stacko References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/04/uno-stacko-cyclist-queen-senator/) & [ogilvy](http://www.ogilvy.com/) The Uno Stacko ad campaign puts a rather serious spin on an otherwise light-hearted and fun game. Of course, it is all about competition, especially with another game known as [Jenga](https://www.trendhunter.com/trends/bottega-veneta-jenga). Therefore, the Uno Stacko campaign not only sets the tone for the game itself, but it also sets it apart from the original Jenga game. Conceived by the [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers) agency based in Bogotá, Colombia, the Uno Stacko ad campaign centers around the slogan "One mistake can blow it all." This statement is illustrated in three print ads showing an exposed senator, a pregnant beauty pageant winner and a drug-abusing cyclist. The Uno Stacko ad campaign was photographed by Carlos Gaviria and Nicolás Quevedo, copywritten by Julián Gutiérrez and art directed by Andrés López, Daniel Mora and Rigo Abello. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Jenga-mimicking Games:** The Uno Stacko ad campaign puts a rather serious spin on an otherwise light-hearted and fun game. - **Competition and Mistakes:** The Uno Stacko campaign highlights the impact of one mistake in a competitive setting. - **Serious Messaging in Fun Campaigns:** The Uno Stacko ad campaign sets it apart from the original Jenga game by delivering serious messages through playful visuals. ### Industries Being Reshaped - **Advertising and Marketing:** The Uno Stacko ad campaign demonstrates how creative messaging can enhance the promotion of products and services. - **Toy and Game Manufacturing:** The Uno Stacko campaign showcases the potential for innovative approaches to game design and marketing. - **Art and Photography:** The Uno Stacko ad campaign highlights the power of photography and visual storytelling in capturing attention and conveying messages. ## Related on Trend Hunter - [Expressive Gaming Campaigns](https://www.trendhunter.com/trends/monopoly-campaigns.md) - [Exclusive Card Game Decks](https://www.trendhunter.com/trends/uno-x-kartell-deck.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Pizza Game Card Collaborations](https://www.trendhunter.com/trends/branded-uno-deck.md) - [Blockish Oversized Stacking Games](https://www.trendhunter.com/trends/tetris-tumble-xl.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Card Game Playful Apparel](https://www.trendhunter.com/trends/wind-and-sea-x-uno.md) - [Card Game-Themed Suites](https://www.trendhunter.com/trends/uno-social-club.md)