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# Recyclable Paper Card Games
UNO Nothin' But Paper Has No Cellophane Wrapping

By Laura McQuarrie | Published 2020-10-22 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/uno-nothin-but-paper
References: [designtaxi](https://designtaxi.com/news/412027/UNO-Goes-Green-Ditching-Cellophane-For-Nothin-But-Paper-In-New-Revamped-Deck/) & [shop.mattel](https://shop.mattel.com/shop/en-us/ms/uno-game/sustainable-uno-gth23)

UNO Nothin' But Paper is an eco-friendly version of the popular card-matching game that has no cellophane, which makes the entire deck and its packaging 100% recyclable. In place of cellophane wrapping, the card decks are secured with [paper bands](https://www.trendhunter.com/trends/elopak-paperboard) and the colorful cards are as vibrant as ever yet they're printed with soy-based ink. The pack also includes other green materials like water-based glue, which helps to create a completely non-toxic product.

While the materials and packaging have been altered to introduce a greener version of the card game, the gameplay experience is the same.

This eco-friendly version of the card game supports a larger mission to use only [recycled, recyclable or bio-based plastic materials](https://www.trendhunter.com/trends/verigreen-plus) in all products and packaging by 2030.

Image Credit: Mattel

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 35% | Activity: 46% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Gaming:** The trend of eco-friendly gaming is a disruptive innovation opportunity for game developers to find innovative ways to create games and packaging with recyclable or biodegradable materials.
- **Sustainability in Packaging:** The trend of sustainability in packaging is a disruptive innovation opportunity for companies to explore ways to incorporate recyclable and biodegradable materials in their product packaging.
- **Alternative Ink Sources:** The trend of using alternative ink sources such as soy-based ink is a disruptive innovation opportunity for printing companies to create more environmentally-friendly products.

### Industries Being Reshaped

- **Gaming:** The gaming industry can take advantage of the eco-friendly gaming trend by developing games that are environmentally-friendly and use packaging made with recyclable materials.
- **Packaging:** The packaging industry can benefit from the sustainability in packaging trend by exploring ways to create packaging with recyclable and biodegradable materials that are also visually appealing to consumers.
- **Printing:** The printing industry can explore alternative ink sources such as soy-based ink to reduce their carbon footprint and increase their sustainability efforts.

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