# Whimsical Color-Filled Capsules Tyler McGillivary Unveils a New Collection Just in Time for Summer By Kanesa D | Published 2022-05-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unnatural References: [hypebae](https://hypebae.com/2022/5/tyler-mcgillivary-spring-summer-unnatural-look-book-collection-release-info-look-book-digital-art-where-to-buy) & [tylermcgillivary](https://www.tylermcgillivary.com/collections/new-arrivals) Tyler McGillivary’s new Spring/Summer 2022 collection ‘Unnatural’ features a chic collection of [off-the-shoulder knit tops](https://www.trendhunter.com/trends/arty-knitwear), dresses, and long-sleeved shirts. The pieces include distinct, bold colors in various shades and hues. Crimsons and navy blues, bright orangey-yellows, and floral patterns are among the motifs inspired by McGillivary’s concept of “wearable nature.” Drawing heavy influence from quirky vintage cartoons and digital art, the collection is [sustainably sourced and ethically produced](https://www.trendhunter.com/trends/iclothing) in India, Hong Kong, and New York. Described as "[feminine and versatile](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025)," the 'Unnatural' collection uses three dimensional physical elements into 2D textiles. For consumers looking to add a pop of color to their closet, McGillivary's collection is the perfect mixture of whimsicality and attention to detail. The colorful campaign photos and new items are available on the Tyler McGillivary website. Image Credit: Tyler McGillivary ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 92% | Activity: 62% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Tyler McGillivary's 'Unnatural' collection is sustainably sourced and ethically produced in India, Hong Kong, and New York, providing opportunities for innovation in sustainable fashion. - **Digital-inspired Fashion:** Tyler McGillivary drew heavy influence from quirky vintage cartoons and digital art in her 'Unnatural' collection, highlighting the potential for innovation in digital-inspired fashion. - **3D Textile Elements:** Tyler McGillivary's 'Unnatural' collection incorporates three dimensional physical elements into 2D textiles, paving the way for innovation in 3D textile design. ### Who This Affects Most - **Apparel:** Tyler McGillivary's 'Unnatural' collection of off-the-shoulder knit tops, dresses, and long-sleeved shirts provides opportunities for disruptive innovation in the apparel industry. - **Sustainable Manufacturing:** Tyler McGillivary's sustainably sourced and ethically produced 'Unnatural' collection presents opportunities for disruptive innovation in sustainable manufacturing. - **Digital Art:** Tyler McGillivary's 'Unnatural' collection, which drew heavy influence from quirky vintage cartoons and digital art, highlights opportunities for innovation in digital art and its intersection with fashion. ## Related on Trend Hunter - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Crocheted Rose Garden Apparel](https://www.trendhunter.com/trends/tyler-mcgillivary-vines-tank.md) - [Boxy Botanical Outerwear](https://www.trendhunter.com/trends/garden-jacket.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Vibrant Butterfly Bags](https://www.trendhunter.com/trends/tyler-mcgillivary-2.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)