# Movement-Celebrating Activewear Swedish Label UNNA Unveils Debut Athletic Collection By Niko Pajkovic | Published 2022-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unna References: [hypebeast](https://hypebeast.com/2022/1/unna-sustainable-sportswear-first-collection-launch-details) & [unna](https://www.unna.com/) Swedish fashion label [UNNA](https://www.trendhunter.com/trends/unna-x-hoka-speedgoat-2) has unveiled its debut collection, a concise and cohesive range of garments that blend materials and cuts common to athleticwear while peppering in high-fashion detailing. In addition, the entire capsule was sustainably produced and utilizes recycled and organic materials. As a whole, the collection reflects the brand's "treat yourself" ethos, which encourages people to find enjoyment in movement and live more active lifestyles. The new capsule features pieces including graphic t-shirts, running shorts, lightweight jackets, and a range of accessories such as scarves, caps, and running socks. "With UNNA I want to bring that creative and cultural influence that is missing in activewear today. Today, there’s a very limited offer for those of us who want to express ourselves through activewear UNNA is a curated wardrobe with the function of sportswear, yet with more fashionable silhouettes, detailing colors, and prints," said UNNA founder John-Ruben Holtback. Image Credit: UNNA ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Athleticwear:** The use of recycled and organic materials in athleticwear can create disruptive innovation opportunities. - **Fashionable Activewear:** Combining high-fashion detailing with athleticwear can create disruptive innovation opportunities. - **Creative Movement Apparel:** Creating a more diverse and expressive range of activewear can create disruptive innovation opportunities. ### Where This Applies - **Textile Industry:** There is an opportunity for the textile industry to create and promote sustainably-produced athleticwear. - **Fashion Industry:** There is an opportunity for the fashion industry to incorporate high-fashion detailing into athleticwear and create more fashionable silhouettes, detailing colors, and prints. - **Sporting Goods Industry:** There is an opportunity for the sporting goods industry to expand their activewear offerings to include more creative and expressive designs. ## Related on Trend Hunter - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Agile Athletic Gear Collections](https://www.trendhunter.com/trends/under-armour-unstoppable.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Athletic-Inspired Clothing](https://www.trendhunter.com/trends/athleticinspired-clothing.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)