# Clean-Label Meatless Patties unMEAT Burger Patties are Free from Cholesterol and Trans-Fat By Laura McQuarrie | Published 2021-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unmeat References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18110-a-new-plant-based-burger-debuts) & [centurypacific.ph](https://centurypacific.com.ph/brands/unmeat-2/) [Century Pacific Food](https://www.trendhunter.com/trends/luncheon-meat) is venturing into the plant-based meat alternative category with unMEAT, which boasts the look, feel and taste of meat without any of the cholesterol or the trans-fat. Powered by non-GMO ingredients, the unMEAT burger patty boasts 230 calories and 17 grams of protein per serving thanks to a recipe that uses ingredients like soy protein, vegetable oil, onion, wheat, salt, vinegar and soy sauce. To perfect the flavor profile and clean label of the plant-based patty with natural materials, Century Pacific Food worked with [Symrise Group](https://www.trendhunter.com/trends/symrise-sunner). In the United States, the unMEAT burger can be found on the menu at Jeepney, a Filipino gastropub in New York, and in addition to being produced in the form of patties, it is also available as sausages, nuggets and a [meatless pork mince](https://www.trendhunter.com/trends/beyond-ground). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** Century Pacific Food's unMEAT burger patty is a plant-based meat alternative that could disrupt the meat industry as consumers seek cleaner and healthier options. - **Clean Label Products:** Through its partnership with Symrise Group, Century Pacific Food has developed a clean label plant-based patty with natural materials, reflecting consumers' increasing demand for transparency and ingredients they can trust. - **Menu Diversification:** Restaurants like Jeepney are adding unMEAT burger patties to their menus, showcasing the potential for plant-based meat alternatives to broaden the range of menu offerings and cater to health-conscious customers. ### Who This Affects Most - **Food and Beverage:** Century Pacific Food's unMEAT burger patty could disrupt the food and beverage industry, as companies respond to the growing demand for plant-based and clean label products. - **Meat Processing:** As more consumers seek meat alternatives, the meat processing industry may need to reevaluate its offerings and invest in plant-based products like Century Pacific Food's unMEAT patty. - **Restaurant:** Restaurants looking to diversify their menus and cater to health-conscious customers should consider adding plant-based meat alternatives, such as Century Pacific Food's unMEAT patty, to their offerings. ## Related on Trend Hunter - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Mycelium-Based Breakfast Patties](https://www.trendhunter.com/trends/meati-breakfast-patties.md) - [Premium Plant-Based Meats](https://www.trendhunter.com/trends/unlimeat.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Juicy Plant-Based Chicken Patties](https://www.trendhunter.com/trends/fine-herbs-burger.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)