# Widened Mobile Appstore Services Apple's Appstore Can Now Host Unlisted Software By Colin Smith | Published 2022-02-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unlisted-apps References: [arstechnica](https://arstechnica.com/gadgets/2022/01/apple-now-allows-unlisted-apps-on-the-app-store/?utm_source=tldrnewsletter) & [developer.apple](https://developer.apple.com/support/unlisted-app-distribution/)  [Apple](https://www.trendhunter.com/trends/setapp) has announced that it will begin accepting and hosting unlisted apps on its Appstore. These applications will only be accessible via a direct, external link and will not be [discoverable through regular navigation](https://www.trendhunter.com/trends/app-rater) in the [Apple Appstore](https://www.trendhunter.com/trends/app-visibility). In order to have an app hosted as an unlisted app, developers must fill out a request form and submit it to Apple. This request form is meant to determine the eligibility of the application, as the fact that the apps are unlisted does not mean that they do not have to meet a certain level of Apple's standards. However, the unlisted apps have a lower requirement to get published than the officially listed applications. It is important to note that Apple has explicitly stated it will not accept incomplete, early-access apps through this service. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 10% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Unlisted App Hosting:** Providing a platform for unlisted apps creates an opportunity to support niche markets and cater to unique customer needs. - **Streamlined Eligibility Process:** Simplifying the application review process for unlisted apps could reduce time and costs for developers, potentially increasing the number of apps available on Apple's Appstore. - **Increased App Accessibility:** Allowing unlisted apps may motivate developers to create apps outside of mainstream categories, leading to a more diverse and inclusive Appstore experience. ### Industries Being Reshaped - **Mobile App Development:** Developers now have an opportunity to reach a wider audience, enriching customer experiences through diverse offerings. - **Third-party App Marketplaces:** The introduction of unlisted apps to Apple's Appstore may inspire other third-party marketplaces to offer similar services, creating new possibilities for app distribution. - **Appstore Management Software:** As the range of apps and eligibility requirements increase, there may be a corresponding need for more sophisticated software to manage available apps and maintain quality standards. ## Related on Trend Hunter - [Apple-Only Premium Apps](https://www.trendhunter.com/trends/setapp.md) - [Developer Downloadable Software](https://www.trendhunter.com/trends/os-beta.md) - [App Promotion Marketplaces](https://www.trendhunter.com/trends/indie-app-santas-app.md) - [Web-Based Mobile Game Stores](https://www.trendhunter.com/trends/webbased-store.md) - [Instant App Updates](https://www.trendhunter.com/trends/cliqcast.md) - [iOS Cloud Gaming Apps](https://www.trendhunter.com/trends/ubitus.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Developer Portfolio Hubs](https://www.trendhunter.com/trends/app-showcase.md) - [Betting-Ready Sports Apps](https://www.trendhunter.com/trends/apple-sports.md)