# Upcycled Rice Rolls UNLIMEAT Kimbap Features Plant-Based Bulgogi or Tuna By Laura McQuarrie | Published 2024-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unlimeat-kimbap References: [unlimeat.co](https://unlimeat.co/PRODUCTs#s202309182dd3999c81b4b)  [UNLIMEAT](https://www.trendhunter.com/trends/unlimeat-2) Kimbap in Bulgogi or Tuna reinvents the traditional Korean rice roll with ingredients that are plant-based, upcycled or otherwise alternative. These low-calorie, protein-packed rice rolls make the most of UNLIMEAT Kimbap created from rice containing konjac and oats, plus vegetables, garlic stems, marinated burdock and pickled radish to provide a colorful, satisfying and nutrient-dense meal or snack on the go. While the [bulgogi kimbap](https://www.trendhunter.com/trends/bulgogi-kimchi-cheeseburger) variety will be especially appealing to fans of fiery flavors because it contains Cheongyang pepper, a Korean hot chili pepper, the plant-based tuna variety includes omega-3 DHA, dietary fiber and other healthy ingredients. Through retailers like [The Giant Company](https://www.trendhunter.com/trends/di-fara-grandma-pizza) and Martin's, UNLIMEAT is committed to sharing its convenient and nutritious alternatives to traditional meats that bring Korean-style plant-based cuisine to the United States market. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 61% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Ingredients:** Plant-based bulgogi and tuna offer eco-friendly alternatives to traditional meat, attracting health-conscious consumers. - **Upcycling Food Waste:** Utilizing upcycled ingredients like konjac and oats in kimbap helps reduce food waste while providing nutritious and appealing meal options. - **Protein-rich Snacks:** Low-calorie, high-protein rice rolls cater to the growing demand for convenient and healthy snack options for busy lifestyles. ### Who This Affects Most - **Plant-based Foods:** The rise of plant-based bulgogi and tuna kimbap reflects a broader trend in the plant-based food sector, driven by health and sustainability concerns. - **Sustainable Food Products:** Incorporating upcycled ingredients into everyday foods highlights innovations in the sustainable food products industry. - **Healthy Snacks:** The development of nutrient-dense, low-calorie kimbap aligns with the expanding market for healthy, on-the-go snacks. ## Related on Trend Hunter - [Korean Plant-Based Proteins](https://www.trendhunter.com/trends/unlimeat-2.md) - [Kimbap Delivery Services](https://www.trendhunter.com/trends/kimbap.md) - [Plant-Based Korean Cuisine Meats](https://www.trendhunter.com/trends/korean-plantbased-meats.md) - [Vegan Korean BBQ Products](https://www.trendhunter.com/trends/unlimeat-1.md) - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md) - [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md) - [Premium Plant-Based Meats](https://www.trendhunter.com/trends/unlimeat.md) - [Frozen Onigiri Snacks](https://www.trendhunter.com/trends/plant-based-onigiri.md) - [Vegetarian Korean Rice Balls](https://www.trendhunter.com/trends/trader-joes-jumeokbap.md)