# Unlikely Supermodels (UPDATE) Ugly Agency Specializes in Odd Characters By Going Like Sixty | Published 2008-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unlikely-supermodels-ugly-agency-specializes-in-odd-characters References: [today.msnbc.msn](http://today.msnbc.msn.com/id/26037035) Long ago, Trend Hunter introduced you to [Ugly Modeling Agency](http://www.trendhunter.com/trends/ugly-model-agency), but today we are updating with a video and sample models. Ugly was founded in 1969. No, it’s not that before that people weren’t ugly... In fact, it's not even REALLY about ugly people. The concept is based on the idea that talent agencies don't typically represent models who didn’t fit the mold. Accordingly, Ugly features everything from character models to wee folks and giants. Simon Rogers launched Ugly for models who are unique and fit a special need. Rogers prefers to represent a cross-section of America rather than the Giselle Bundchens. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 82% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Diverse Representation:** Disruptive innovation opportunity to create agencies that showcase diverse models who challenge traditional beauty standards. - **Character Models:** Disruptive innovation opportunity to build agencies that specialize in representing models with unique and unconventional looks. - **Inclusive Modeling:** Disruptive innovation opportunity to establish agencies that cater to models of all shapes, sizes, and abilities. ### Who This Affects Most - **Modeling Agencies:** Disruptive innovation opportunity to transform the modeling industry by promoting diversity and inclusivity in model representation. - **Fashion Industry:** Disruptive innovation opportunity to revolutionize the fashion industry by encouraging the use of unconventional and unique models on runways and in campaigns. - **Entertainment Industry:** Disruptive innovation opportunity to redefine beauty standards in the entertainment industry by showcasing a wider range of character actors and performers. ## Related on Trend Hunter - [Campaign-Quality GenAI Models](https://www.trendhunter.com/trends/pixelz-digital-twins.md) - [AI Overstock Models](https://www.trendhunter.com/trends/ovatars.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [AI Fashion Model Platforms](https://www.trendhunter.com/trends/ai-fashion-model.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)