# Unlikely Beverage Duo Reptiles and Felines By Alex Covert | Published 2007-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unlikely-beverage-duo-reptiles-and-felines References: [rds.yahoo](http://rds.yahoo.com/_ylt=A0WTTktEnBZHmNcAbwLQtDMD_ylu=X3oDMTBjdmNoOTVjBHBvcwMyBHNlYwNzcg--/SIG=1383319f8/EXP=1192750532/http://www.washingtonpost.com/wp-dyn/content/article/2007/10/16/AR2007101601764.html) What does the game of golf, sugar water, and $100 million have in common? They all meet in some strange place where a [professional golfer](https://www.trendhunter.com/trends/the-transfusion) gets offered yet another insane amount of cash to take a sip of alligator-inspired sports drink, smile, and mumble "cha-ching" under his breath. Tiger Woods now has his own line of [Gatorade](https://www.trendhunter.com/trends/mightnight-ice-thirst-quencher) - cherry, citrus, and grape (he picked those flavors out all by himself). Couldn't they just have put his face on the lid of regular Gatorade? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-branded Beverages:** Opportunity to capitalize on the popularity of celebrities by creating unique and personalized beverage lines. - **Unconventional Flavor Pairings:** Opportunity to explore unexpected flavor combinations in the beverage industry, appealing to adventurous consumers. - **Sports Drinks for Niche Markets:** Opportunity to target specific sports or interest groups with specialized sports drinks, such as alligator-inspired beverages for golfers. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage manufacturers to innovate and create unique products. - **Celebrity Endorsements:** Opportunity for businesses to collaborate with celebrities for branded products and endorsements. - **Sports and Fitness Industry:** Opportunity for sports and fitness brands to expand their product lines with specialized beverages. ## Related on Trend Hunter - [Dark Sports-Themed Drinks](https://www.trendhunter.com/trends/mightnight-ice-thirst-quencher.md) - [Art-Branded Sports Drinks](https://www.trendhunter.com/trends/gatorade-thirst-quencher.md) - [Dual-Flavor Sports Drinks](https://www.trendhunter.com/trends/gatorade-flavor-mashups.md) - [Mysterious Sports Drink Flavors](https://www.trendhunter.com/trends/gatorade-mystery-flavor.md) - [Retro Sports Drink Revivals](https://www.trendhunter.com/trends/gatorade-3.md) - [Color-Changing Cleats](https://www.trendhunter.com/trends/color-changing-cleats.md) - [Collectible-Themed Beverage Collaborations](https://www.trendhunter.com/trends/chagee.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md)