# Celebrity Branded Drinks "Gatorade Tiger" Combines Tiger Woods and Gatorade By lourdes sanchez bayas | Published 2008-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unlikely-beverage-duo-ii-tiger-woods-gatorade-tiger-hits-the-market References: [lunaticadesnuda.blogspot](http://lunaticadesnuda.blogspot.com/2008/03/gatorate-tiger-tiger-woods-own-gatorade.html) [Tiger](https://www.trendhunter.com/trends/kpop-starbacked-lager) Woods inked a deal with [Gatorade](https://www.trendhunter.com/trends/gatorade-thirst-quencher) to launch his own branded sports drink in 2007. This is believed to be Tiger's first beverage endorsement and licensing deal. The “Gatorade Tiger” campaign was rolled out about 2 days ago to be followed by other products, all with flavors reportedly selected by Woods himself. While terms were not disclosed, last month Golfweek magazine said it was a five-year pact that might be worth up to $100 million. Gatorade Tiger has its own [YouTube](https://www.trendhunter.com/trends/the-shop-lineup) Channel. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity Branded Products:** There is a growing trend of celebrities launching their own branded products, creating disruptive innovation opportunities in the endorsement and licensing industry. - **Personalized Beverages:** The rise in personalized beverages, where celebrities select the flavors themselves, presents opportunities for customization and unique product offerings in the beverage industry. - **Social Media Marketing:** The use of platforms like YouTube to promote celebrity branded products is a trend that offers disruptive innovation avenues for marketing and advertising industries. ### Industries Being Reshaped - **Endorsement and Licensing:** The endorsement and licensing industry can take advantage of the trend of celebrities launching their own branded products, by offering more lucrative and impactful partnerships. - **Beverage:** The beverage industry can capitalize on the personalized beverage trend by exploring new flavor options and creating customized experiences for consumers. - **Marketing and Advertising:** The marketing and advertising industry can leverage the use of social media platforms like YouTube to create innovative and engaging campaigns for celebrity branded products. ## Related on Trend Hunter - [Art-Branded Sports Drinks](https://www.trendhunter.com/trends/gatorade-thirst-quencher.md) - [Athlete-Endorsed Hydration Drinks](https://www.trendhunter.com/trends/lionel-messi-1.md) - [K-Pop Star-Backed Lagers](https://www.trendhunter.com/trends/kpop-starbacked-lager.md) - [Dark Sports-Themed Drinks](https://www.trendhunter.com/trends/mightnight-ice-thirst-quencher.md) - [Golfer-Targeted Energy Shots](https://www.trendhunter.com/trends/transfusion-5hour-energy.md) - [Personalized Gear Memberships](https://www.trendhunter.com/trends/gatorade-id.md) - [Retro Sports Drink Revivals](https://www.trendhunter.com/trends/gatorade-3.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md)