# Compassionate Tissue Commercials Kleenex's 'Unlikely Best Friends' Stars Chance the Paraplegic Dog By Laura McQuarrie | Published 2015-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unlikely-best-friends References: [designtaxi](http://designtaxi.com/news/377128/Touching-Spot-About-Adorable-Paraplegic-Dog-And-Owner-Kicks-Off-Kleenex-Campaign/) & [kleenex](https://www.kleenex.com/messagesofcare/) Kleenex's 'Unlikely Best Friends' video is the newest from its Messages of Care campaign. As a tissue brand, it's fitting that tear-triggering commercials are produced and this one is definitely no exception. This story tells of Chance, a dog that was hit by a car and left for dead at the side of the road. Luckily, the dog survived, but he was left paraplegic and now requires a special harness to help him get around. Chance found a best friend in an owner who is also paraplegic and requires a wheelchair to get around. Despite the challenges they share, the pair is as active as ever and does not let physical handicaps get in their way. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Tear-triggering Commercials:** Opportunity for brands to create emotional and compassionate advertisements that resonate with consumers. - **Specialized Pet Products:** Growing market for products designed for pets with special needs, such as harnesses for disabled animals. - **Inclusive Advertising:** Opportunity for brands to feature diverse and underrepresented individuals in their campaigns in order to promote inclusivity and empowerment. ### Who This Affects Most - **Tissue Brands:** Opportunity for tissue brands to leverage emotional storytelling and messages of care to differentiate themselves in the market. - **Pet Care Industry:** Opportunity for pet care companies to develop specialized products and services for disabled pets, tapping into a niche market. - **Advertising Industry:** Opportunity for advertising agencies to create inclusive and empowering campaigns that feature diverse individuals and tell inspiring stories. ## Related on Trend Hunter - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md)