# Pop-Up Dog Parks PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike By Laura McQuarrie | Published 2023-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unleashed-dog-park References: [en.pressbee.net](https://en.pressbee.net/show2149791.html?title=petsafe-announces-first-ever-petsafe-unleashed-pop-up-dog-park-in) & [petsafeunleashed.petsafe](http://petsafeunleashed.petsafe.com/)  [PetSafe's](https://www.trendhunter.com/trends/pumpless-pet-fountains) Unleashed Dog Park is a new pop-up within the Century City Mall in Los Angeles and it's a dog-friendly destination that offers an abundance of activities for people and pets alike. For just one day, the mall will be transformed into "the ultimate dog park" based on a national survey of pet parents that discovered exactly what they'd want to see in their dream dog park. The space for dogs of all sizes includes plenty of water features, [canine agility courses](https://www.trendhunter.com/trends/le-ber-park-dog-park), photo stations, training sessions and more. This [pop-up dog park](https://www.trendhunter.com/trends/summer-camp-for-dogs) celebrates PetSafe's 25th anniversary and kicks off an all-new dog park contest called PetSafe Unleashed. To spread the word about the opening of this new dog-friendly space, PetSafe invited celebrity dog lover Jessica Simpson and trainer Brandon McMillan. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 55% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Dog Parks:** The rise of pop-up dog parks offers temporary and unique experiences for dog owners and their pets. - **Pet-friendly Destinations:** Pet-friendly destinations like PetSafe's Unleashed Dog Park cater to the growing demand for spaces that cater to both people and their pets. - **Customized Dog Park Experiences:** Dog park experiences that are tailored to the preferences of pet parents, as determined by national surveys, provide unique and engaging activities for dogs and their owners. ### Where This Applies - **Retail:** Pop-up dog parks create opportunities for retailers to showcase pet-friendly products and services within temporary, themed spaces. - **Tourism:** Pet-friendly destinations and pop-up dog parks attract tourists looking for unique and memorable experiences that include their furry companions. - **Pet Care and Training:** The demand for customized and engaging dog park experiences opens up possibilities for pet care and training businesses to create innovative services and programs. ## Related on Trend Hunter - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Dog-Friendly Farmers Markets](https://www.trendhunter.com/trends/farmers-market-for-dogs.md) - [Exclusive Pop-Up Events](https://www.trendhunter.com/trends/mans-best-friend-popup.md) - [Connective Canine Apps](https://www.trendhunter.com/trends/dog-park-app.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Seasonal Pet Care Capsules](https://www.trendhunter.com/trends/petsafe-1.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Petting Booth Pop-Ups](https://www.trendhunter.com/trends/petting-booth.md) - [Luxurious Canine-Celebrating Events](https://www.trendhunter.com/trends/world-dog-day.md)