# Social Runvertising 'Unleash Your Run' by Nike Treads the Streets of Paris By Kamal Musharbash | Published 2010-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unleash-your-run-by-nike References: [whitezine](http://www.whitezine.com/en/motion/unleash-your-run-by-nike.html) & [facebook](http://www.facebook.com/NikeRunningFrance?v=app_4949752878) The latest campaign by the famous apparel company had released 'Unleash Your Run' by [Nike](https://www.trendhunter.com/trends/nike-running-the-corner). In order to gain the public's attention, the runners went through the streets of Paris in Nike runners to promote and condone the message of healthy living. 'Unleash Your Run' by Nike had also opened up a [Facebook](https://www.trendhunter.com/trends/united-we-sweat) page showing all the up-to-date events, videos, pictures and information about this venture. It is an innovative and social method of gaining popularity and marketing the famous brand. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 10% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Social Runvertising:** The trend of using social media as a platform to promote and market fitness campaigns. - **Healthy Living:** The trend of promoting and encouraging a healthy lifestyle through innovative marketing strategies such as street running. - **Interactive Online Platforms:** The trend of creating online platforms to engage with consumers and provide them with up-to-date information and content about brand campaigns. ### Sectors Adopting This - **Sportswear:** Sportswear brands can leverage social media and innovative marketing techniques like street running to promote their products and encourage healthy living. - **Fitness and Wellness:** Fitness and wellness industry can explore interactive online platforms like Facebook pages to engage with consumers and promote their services. - **Digital Marketing:** Digital marketing agencies can specialize in creating innovative online platforms for brands to promote their campaigns and engage with their target audience. ## Related on Trend Hunter - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md)