# Anti-Labeling Ad Campaigns Diet Coke Removed Labels on Its Products for Its '[unlabeled]' Campaign By Daniel Johnson | Published 2019-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unlabeled-campaign References: [mediapost](https://www.mediapost.com/publications/article/337548/to-help-people-battling-labels-diet-coke-drops-it.html) & [dietcoke](https://www.dietcoke.com/unlabeled/) [Diet Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime) has created a new '[unlabeled]' campaign with a focus on removing labels that divide us. For the campaign, Diet Coke has removed its branding from cans in an effort to initiate a conversation about labels. The company also opened up its social media pages as a space where people could share their own personal experiences with labels. Diet Coke stated that its '[unlabeled]' campaign grew organically from the [Coca-Cola](https://www.trendhunter.com/trends/sprite-bottles) Atlanta headquarters. The company states that the campaign will be the beginning of multi-year efforts where Diet Coke will use its platform to create conversations about labels. Consumers could feel a greater sense of representation though Diet Coke's '[unlabeled]' campaign. Additionally, the campaign signifies the brand's attempts to make genuine connections with consumers through representation and inclusivity in marketing. Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 7% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Label-free Marketing:** Diet Coke's '[unlabeled]' campaign highlights the trend of removing labels in marketing to initiate conversations about identity and inclusivity. - **Organic Branding:** The organic growth of Diet Coke's '[unlabeled]' campaign demonstrates the trend of brands using their platforms to create meaningful conversations about social issues. - **Consumer Representation:** Diet Coke's '[unlabeled]' campaign reflects the trend of brands striving to connect with consumers through representation and inclusivity in marketing. ### Where This Applies - **Beverage:** The beverage industry can explore label-free marketing strategies to create meaningful conversations and connections with consumers. - **Advertising:** The advertising industry can embrace the trend of organic branding to highlight social issues and foster engagement with consumers. - **Social Media:** The social media industry can provide platforms for brands to promote consumer representation and inclusivity through campaigns like Diet Coke's '[unlabeled]' campaign. ## Related on Trend Hunter - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Bold Soda Brand Campaigns](https://www.trendhunter.com/trends/rc-cola-campaign.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Sustainable Inclusive Bottles](https://www.trendhunter.com/trends/natura-without-labels.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md)