# Retro Sneaker Reboots The Air Jordan 9 University Blue is Set to Make a Comeback from the 90s By Riley von Niessen | Published 2016-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/university-blue References: [highsnobiety](http://www.highsnobiety.com/2016/06/08/nike-air-jordan-9-university-blue/) & [nike](http://www.nike.com/us/en_us/launch/c/2016-06/air-jordan-9-retro-low-university-blue) The Air Jordan 9 University Blue is an iconic colorway for the [Nike](https://www.trendhunter.com/trends/true-red-colorway) brand that was originally released in 1994. In order to honor the retro style, the company is re-releasing the sneakers in an updated form, incorporating the same University Blue color that makes it so recognizable. The shoes are sleek with a bright upper that travels through the tongue and laces. This is complemented by a white sole that features a light blue [Jumpman](https://www.trendhunter.com/trends/gamma-blue) logo and a black lining that peaks over the top of the shoe. The insole contrasts the rest of the colorway with a [vibrant red](https://www.trendhunter.com/trends/fire-red-colorway). On the heels of the University Blue sneakers is the Jumpman logo within a globe -- working to symbolize the brand's worldwide celebration. The number 23 appears in white on the same area to honor the basketball legend. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Retro Sneaker Reboots:** Opportunity for footwear brands to revive and modernize iconic sneaker designs from the past. - **Iconic Colorway Remakes:** Potential for brands to bring back and update popular color combinations for nostalgic consumers. - **Branding Through Heritage:** Opportunity for companies to leverage their historical designs and logos to create a sense of authenticity and heritage. ### Who This Affects Most - **Footwear:** Sneaker companies can capitalize on the demand for retro sneakers by re-releasing classic designs or incorporating nostalgic elements into new products. - **Fashion:** Fashion brands can tap into the trend of retro sneaker reboots by partnering with footwear companies or incorporating iconic sneaker designs into their collections. - **Sports and Athletics:** Sports apparel brands have the opportunity to collaborate with sneaker companies to create limited edition retro sneakers that appeal to sports enthusiasts and collectors. ## Related on Trend Hunter - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/gamma-blue.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Muted Blue Hi-Cut Sneakers](https://www.trendhunter.com/trends/diffused-blue.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Minimal Metallic-Detailed Sneakers](https://www.trendhunter.com/trends/metallic-navy.md) - [Crimson Tonal Retro Sneakers](https://www.trendhunter.com/trends/retro-dune-red.md)