# University Art Museum Brandng Principal Delivers the New Brand Identity of The Gund By Kalin Ned | Published 2023-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/university-art-museum References: [principal.studio](https://www.principal.studio/en) & [thegund.org](https://www.thegund.org/)  The renowned university art museum at [Ohio's](https://www.trendhunter.com/trends/cleveland-football-academy) Kenyon College, previously known as the Gund Gallery, has unveiled a [fresh brand identity](https://www.trendhunter.com/trends/curated-discovery) as 'The Gund' under the direction of curator Daisy Desrosiers. The rebrand, designed by Montréal-based firm Principal, signifies a transformative shift for the museum as it enters its dynamic second decade of operation. The new university art museum identity encompasses a bold logo, a dynamic graphic system, custom typography, and a redesigned website. The shift to 'The Gund' reflects the institution's commitment to maintaining the highest standards of museum practice while establishing a more prominent global presence. Additionally, The Gund has introduced The Annex, a satellite space focused on community engagement and learning through art programs. Daisy Desrosiers, Director, and Chief Curator, expressed excitement about the brand's renewed identity and strategic direction, while Principal emphasized the privilege of being entrusted with the rebranding project. Image Credit: The Gund ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 13% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Transformative Shift in Museum Branding:** The rebrand of The Gund Gallery to 'The Gund' represents a transformative shift for the museum and creates an opportunity for innovative branding strategies. - **Enhanced Community Engagement:** The introduction of The Annex as a satellite space focuses on community engagement and learning through art programs, providing an opportunity to enhance community involvement in museums and cultural institutions. - **Prominent Global Presence for Museums:** The shift to 'The Gund' reflects the museum's commitment to establishing a more prominent global presence, presenting an opportunity for museums to expand their reach and impact internationally. ### Industries Being Reshaped - **Museum Branding:** The rebranding of The Gund Gallery to 'The Gund' creates opportunities for branding agencies to assist museums in redefining their identities. - **Community Engagement Platforms:** The introduction of The Annex as a space focused on community engagement through art programs presents an opportunity for the development of innovative community engagement platforms. - **Cultural Institution Marketing:** The rebranding of The Gund Gallery to 'The Gund' and its aim of establishing a more prominent global presence highlights an opportunity for marketing agencies to assist cultural institutions in expanding their reach. ## Related on Trend Hunter - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [University Art Landmarks](https://www.trendhunter.com/trends/princeton-university-art-museum.md) - [Vibrant Museum Foyer Renovations](https://www.trendhunter.com/trends/museum-foyer.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Commercial-Transformed Artful Galleries](https://www.trendhunter.com/trends/canyon-1.md) - [Color-Blocked Contemporary Museums](https://www.trendhunter.com/trends/mkg.md) - [Comprehensive Gallery Renovations](https://www.trendhunter.com/trends/dulwich-picture-gallery.md) - [Dynamic Canadian Museum Expansions](https://www.trendhunter.com/trends/new-brunswick-museum.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md)