# Social University Notifications UW-Green Bay is Sharing University Acceptance on Snapchat By Laura McQuarrie | Published 2016-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/university-acceptance References: [prexamples](http://prexamples.com/2016/12/university-notifies-students-theyve-been-accepted-through-snapchat/) & [uwgb.edu](http://www.uwgb.edu/) To this day, students still check the mail frequently to see if they've gotten any formal university acceptance letters, but the [University of Wisconsin Green Bay](https://www.trendhunter.com/trends/creative-agency-partnerships-cap-university) is aiming to bring this practice up to date through the use of social media. This year, any students who provided UW-Green Bay with their personal [Snapchat](https://www.trendhunter.com/trends/snapchat-4) handle are eligible to receive a snap via Snapchat from the school, confirming their acceptance with on-campus photos paired with celebratory messages like: "Congrats!! You're accepted to UWGB!!!" Snapchat continues to be one of the best social platforms for reaching [young demographics](https://www.trendhunter.com/trends/cnc-college). As such, it's now being used for hyper-targeted communications that offer everything from sales to job offers specifically for students and other young users of the social photo- and video-sharing app. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Hyper-targeted Communications:** Using social media platforms like Snapchat for hyper-targeted communications opens up innovative opportunities for personalized messaging and engagement with specific demographics. - **Social Media Acceptance Notifications:** The use of social media, such as Snapchat, for university acceptance notifications introduces a new way to engage and excite accepted students, transforming a traditional process into a more interactive and memorable experience. - **Innovative Student Engagement:** Leveraging social media platforms like Snapchat for university acceptance not only modernizes the process but also creates a unique way to engage prospective students, leading to increased excitement and connection with the university. ### Who This Affects Most - **Education:** The education industry can leverage social media platforms like Snapchat to enhance traditional practices and improve student engagement through innovative acceptance notification methods. - **Social Media:** The social media industry can explore new opportunities in hyper-targeted communications that cater to specific demographics, such as delivering personalized acceptance notifications through platforms like Snapchat. - **Marketing and Advertising:** The marketing and advertising industry can tap into the trend of hyper-targeted communications on social media platforms like Snapchat to deliver personalized messages and offers to specific audiences, maximizing their reach and impact. ## Related on Trend Hunter - [Web-Based Image Messaging Apps](https://www.trendhunter.com/trends/snapchat-4.md) - [Arrival Notification Features](https://www.trendhunter.com/trends/arrival-notifications.md) - [Web-Based Snapchat Apps](https://www.trendhunter.com/trends/snapchat-for-web.md) - [University-Specific Dating Apps](https://www.trendhunter.com/trends/tinder-uni.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [Social Sharing Upgrades](https://www.trendhunter.com/trends/after-dark-1.md) - [Location-Based Social App Features](https://www.trendhunter.com/trends/snapchat-home-safe.md) - [Educational ASL Social Filters](https://www.trendhunter.com/trends/asl-alphabet-lens.md) - [In-App Mental Health Features](https://www.trendhunter.com/trends/here-for-you-canada.md)