# Suspended Action Lookbooks The New Universal Works Collection Was Promoted with an Odd Editorial By Riley von Niessen | Published 2017-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/universal-works References: [hypebeast](https://hypebeast.com/2017/1/universal-works-natural-hued-new-collection-380) & [universalworks](https://www.universalworks.co.uk/) [Universal Works](https://www.trendhunter.com/trends/far-from-memphis), a UK-based menswear brand, recently unveiled its 2017 Fall/Winter collection. In an effort to bring more attention to the high-end looks that comprise the collection, the brand lensed a rather obscure editorial. Throughout the images, male muses pose in stop-motion fashion against a wall, making it look as through they were in the middle of performing some strange athletic feat. These poses vary, however one shot that especially stands out shows a man seemingly suspended in midair with his legs crossed, as he models an ensemble of bright yellow rain gear. Another image within the Universal Works editorial shows a man posing with his back on the ground with his feet and hands in the air, which makes it look as though he's just fallen backwards from a great height. As the apparel within the collection is rather [simplistic](https://www.trendhunter.com/trends/observe), the brand's use of creative imagery is important in that it helps to captivate consumers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 75% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Stop-motion Lookbooks:** Menswear brands can implement eye-catching stop-motion images to showcase their collections and increase consumer engagement. - **Creative Imagery Marketing:** Innovative and creative imagery can be used as a promotional tool to increase brand awareness and captivate consumers, especially for simple collections. - **Athletic Pose Modeling:** Menswear brands can explore unique athletic poses in their lookbooks to generate more attention and emphasize the versatility of their apparel. ### Sectors Adopting This - **Menswear:** Menswear brands can utilize the power of visual storytelling to present their collections in a unique way and attract consumers with brand aesthetics and creativity. - **Marketing and Advertising:** Marketing and advertising companies can leverage creative approaches to product shoots and promotional campaigns to enhance their clients' brand positioning and appeal. - **Photography and Videography:** Photography and videography professionals can experiment with stop-motion techniques and creative poses to produce compelling visual content for brands across industries! ## Related on Trend Hunter - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)