# Adjustable Universal Wallets The 'FLOVEME' Universal Wallet Can Accommodate Smartphones and More By Michael Hemsworth | Published 2016-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/universal-wallet References: [thegadgetflow](http://thegadgetflow.com/portfolio/floveme-genuine-leather-universal-wallet-case/) & [shop.thegadgetflow](https://shop.thegadgetflow.com/products/floveme-genuine-leather-universal-wallet-case) The rise of wireless payment solutions like Apple Pay and Android Pay is quickly turning the smartphone into a [digital wallet](https://www.trendhunter.com/trends/ekster-wallet-pro), so the 'FLOVEME' universal wallet looks to adopt to this shift. While [traditional leather wallets](https://www.trendhunter.com/trends/proof-wallet) will hold little else from cards and cash, the 'FLOVEME' wallet is capable of holding an iPhone 7 in tow in addition to various cards, currency and even headphones. This allows the accessory to be one of the more [multifunctional pieces](https://www.trendhunter.com/trends/vrs-design-origin) for men and women to make use of rather than opting for a traditional card wallet. The 'FLOVEME' universal wallet comes in both brown and black color options and features dual-layer protection that's dirt-resistant and durable enough to withstand the daily grind. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Multifunctional Wallets:** The trend towards more versatile wallets able to accommodate smartphones and other items creates disruptive innovation opportunities for companies that can integrate additional features. - **Wireless Payment Solutions:** Growing popularity and adoption of digital wallets like Apple Pay and Android Pay present opportunities for companies that can create innovative accessories that complement this technology. - **Durable and Protective Accessories:** There is a trend towards wallets and other accessories with dual-layer protection and resistance to dirt and damage, providing opportunities for companies to innovate in this area. ### Who This Affects Most - **Fashion and Accessories:** The rise of multifunctional wallets and innovative accessories that complement digital wallets presents opportunities for fashion and accessories companies to create new product lines. - **Technology:** As wireless payment solutions continue to grow in popularity, there is an opportunity for technology companies to create accessories that enhance the user experience. - **Consumer Goods:** Companies in the consumer goods industry can innovate by creating durable and protective accessories for smartphones and other devices that can withstand the daily grind. ## Related on Trend Hunter - [Multifunctional Magsafe Wallets](https://www.trendhunter.com/trends/mag-flip.md) - [Minimalist Magnetized Smartphone Wallets](https://www.trendhunter.com/trends/bellroy-mag-wallet.md) - [All-in-One Smartphone Grips](https://www.trendhunter.com/trends/magcardgrip.md) - [Magnetic Smartphone Stand Wallets](https://www.trendhunter.com/trends/satechi-magnetic-wallet-stand.md) - [Trackable Power Bank Wallets](https://www.trendhunter.com/trends/veger-x5.md) - [Protective Fan-Style Wallets](https://www.trendhunter.com/trends/shuffle-wallet.md) - [Magnetic Metallic Smartphone Wallets](https://www.trendhunter.com/trends/rokform-fuzion-magnetic-magmax-wallet.md) - [Magnetic Kevlar Smartphone Wallets](https://www.trendhunter.com/trends/benks-armorgo-wallet-stand.md) - [Recycled Smartphone Wallets](https://www.trendhunter.com/trends/native-union-magsafe-wallet.md)