# Eerie Forest Editorials 'Universal Coverage' US Vogue August 2010 is Dark and Gloomy By Annie Ho | Published 2010-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/universal-coverage-us-vogue-august-2010 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/07/editorial-universal-coverage.html) & [vogue](http://www.vogue.com) The ‘Universal Coverage’ US Vogue August 2010 editorial takes fashion into the depths of a [dark and gloomy forest](https://www.trendhunter.com/trends/brucolic). Even in a dimly-lit atmosphere, the amazing clothes in the shoot still shine through. Models Sasha Pivovarova, Caroline Trentini, Christina Kruse, and Daria Strokous posed in the forest for photographer Steven Meisel. The theme of this shoot somehow reminds me of Sherlock Homes, doesn’t it? From [fur coats to wool hats](https://www.trendhunter.com/trends/siegelman-stable-1), I hope you enjoy the ‘Universal Coverage’ US Vogue August 2010 spread. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 91% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Fashion Editorials:** There is an opportunity for fashion brands to create dark and gloomy editorials that showcase amazing clothes in a dimly-lit atmosphere. - **Outdoor Fashion Photography:** Photographers can explore the idea of shooting fashion spreads in eerie forests to create a hauntingly beautiful aesthetic. - **Fashion and Mystery:** Brands can tap into the Sherlock Holmes aesthetic and create fashion editorials that evoke a sense of mystery and intrigue. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can experiment with shooting in eerie forests to capture unique and hauntingly beautiful images. - **Fashion Brands:** Fashion brands can create collections and editorials inspired by dark and mysterious themes to appeal to a niche audience. - **Magazine Publishing:** Magazine publishers can explore the concept of dark fashion editorials to attract readers who are interested in alternative and avant-garde fashion. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)