# Serenading Seaside Lookbooks The UNIV 2013 Spring/Summer Collection is Laid-back By Katie Pagnotta | Published 2013-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/univ-2013 References: [hypebeast](http://hypebeast.com/2013/2/univ-2013-spring-summer-lookbook) & [univ-shop](http://www.univ-shop.com) The UNIV 2013 Spring/Summer lookbook takes you on a carefree adventure through California. UNIV is a hip contemporary men's label that originates from the little seaside town of Encinitas, California. The brand churns out clothing and accessories that embody the [laid-back nature of Californian locals](https://www.trendhunter.com/trends/california-summer). UNIV began as a store consisting of a collective of designers and grew enough to expand its in-house collection. The UNIV spring/summer collection is crisp, clean and explores [light layers](https://www.trendhunter.com/trends/uniqlo-u-fw24). The contemporary series features slick button-ups, comfy work jackets, neutral vests, [tapered trousers and classic caps](https://www.trendhunter.com/trends/beams-plus-2). A must-purchase from the stylish line-up is the fitted khaki zip-up jacket that is versatile and the perfect piece for bundling up. The UNIV 2013 Spring/Summer lookbook is relaxed and the collection reflects this same sentiment. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **California-inspired Fashion:** Opportunity for retailers to capitalize on a growing consumer interest in clothes that embody the relaxed style of Californians. - **Contemporary Men's Clothing:** Opportunity for designers to create clean, modern looks for men that incorporate versatile pieces like lightweight jackets and tapered trousers. - **In-house Collections:** Opportunity for stores to expand their offerings and build brand recognition by creating their own collections. ### Sectors Adopting This - **Fashion and Apparel:** The industry can keep up with the demand for laid-back and versatile clothing by producing and marketing collections that embody a carefree spirit. - **Design:** Designers can incorporate the clean lines and neutral colors from the UNIV collection into their own work to create fashion-forward looks for men. - **Retail:** Retailers can use the success of UNIV's in-house collection to inspire their own collection and establish themselves as a brand known for unique and high-quality clothing. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Premium Linen Apparel](https://www.trendhunter.com/trends/uniqlos-2025-springsummer.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md)