# Cross-Platform Game Builders Unity Launches a New Platform for Game Creators and Developers By Niko Pajkovic | Published 2021-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unity References: [finance.yahoo](https://finance.yahoo.com/news/unity-launches-unity-gaming-services-140629844.html) & [unity](https://unity.com/)  Cross-engine gaming platform [Unity](https://www.trendhunter.com/trends/unity-game-services) has announced the launch of 'Unity [Gaming](https://www.trendhunter.com/trends/pulsar-gaming-gears-1) Services,' an all-new platform dedicated to game creators and developers that aims to simplify launching [cross-platform, multiplayer games](https://www.trendhunter.com/trends/amazon-gamelift-streams). According to the company, the new platform will provide game creators with everything they need, including backend tools for user acquisition, monetization, and player engagement. 'Unity Gaming Services' will be made available globally and already has over 100 developers on the platform. A standout feature of the new platform is that it provides developers the ability to sync their game logic with Unity's backend services without requiring a full-fledged platform release. "We are the fastest way to make cross-platform multiplayer games, and getting your multiplayer game live is clicks away through the Unity editor,” said Ingrid Lestiyo, Senior Vice president and General Manager at Unity. Image Credit: Unity ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Cross-platform Gaming:** Unity's new platform simplifies launching cross-platform multiplayer games, creating an opportunity for disruptive innovation in the gaming industry. - **Backend Game Services:** Unity Gaming Services provides backend tools for user acquisition, monetization, and player engagement, creating an opportunity for disruptive innovation in the game development industry. - **Synced Game Logic:** Unity's new platform provides the ability to sync game logic with Unity's backend services without requiring a full-fledged platform release, creating an opportunity for disruptive innovation in game engine service industry. ### Where This Applies - **Gaming Industry:** Unity's cross-platform gaming platform is set to disrupt the gaming industry by simplifying multiplayer game launches, increasing accessibility & user engagement. - **Game Development Industry:** Unity Gaming Services helps game developers increase user acquisition, monetization, and player engagement, creating a disruption in the game development industry. - **Game Engine Service Industry:** Unity's synced game logic feature creates an opportunity for disruption in the game engine service industry by improving backend tools for game creation and management. ## Related on Trend Hunter - [Software Development Services](https://www.trendhunter.com/trends/unity-game-services.md) - [Blockchain Gaming Integrations](https://www.trendhunter.com/trends/unity-gaming.md) - [Game Development Services](https://www.trendhunter.com/trends/aws-for-games.md) - [Accessible Game Development Apps](https://www.trendhunter.com/trends/crazygames-struckd.md) - [Startup-Founded Gaming Engines](https://www.trendhunter.com/trends/supergaming.md) - [AI-Powered Creator Tools](https://www.trendhunter.com/trends/sentis.md) - [Cross-Platform Game Studios](https://www.trendhunter.com/trends/playgig.md) - [In-Game Social Solutions](https://www.trendhunter.com/trends/discord-2.md) - [Multiplayer Cloud-Hosted Gaming Services](https://www.trendhunter.com/trends/colyseus-arena.md)