# Diversity-Celebrating Chocolate Bars Cadbury's 'Unity Bar' Celebrates the Diversity of Skin Tones By Kalin Ned | Published 2019-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unity-bar References: [designtaxi](https://designtaxi.com/news/405927/Cadbury-Unites-Chocolate-Types-In-1-Bar-To-Embrace-Diverse-Skin-Tones-Cultures/) & [youtube](https://www.youtube.com/watch?v=huRsr_o8upw) The '[Unity Bar](https://www.trendhunter.com/trends/shirley-temple-mocktail)' is a celebratory product venture by beloved confectionery brand [Cadbury](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust) who seeks to win over consumer loyalty by promoting inclusivity of skin tone. This offering is available only in India. The 'Unity Bar' is brought to life through a collaboration with communications agency [Ogilvy India](https://www.trendhunter.com/trends/philadelphia-mexican-style-campaign). Essentially, the product brings together four types of Cadbury chocolate into one. Consumers who opt-in for this diversity-centric bar get to enjoy the dark, the milk, the white, and the blended chocolate varieties. Aside from delivering a tasty sensation, the 'Unity Bar' is also intended to advocate for a shift in public perception where people are no longer "classified [solely] by their caste, language, religion, and region." The 'Unity Bar' has been promoted on various channels and its ad boasts the idea that "sweet things happen when we unite." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Inclusivity in Products:** The 'Unity Bar' by Cadbury promotes inclusivity of skin tone in its chocolate offerings. - **Collaborative Product Development:** Cadbury's collaboration with Ogilvy India brings together different types of chocolate into one 'Unity Bar'. - **Shifting Public Perception:** The 'Unity Bar' aims to advocate for a shift in public perception by promoting unity and diversity. ### Where This Applies - **Confectionery:** The 'Unity Bar' highlights the potential for inclusive offerings in the confectionery industry. - **Communication and Advertising:** Cadbury's collaboration with Ogilvy India demonstrates the potential for innovative advertising strategies in the communication industry. - **Food and Beverage:** The 'Unity Bar' represents a disruptive innovation opportunity for the food and beverage industry to create inclusive and collaborative product offerings. ## Related on Trend Hunter - [Collaboration Candy Bars](https://www.trendhunter.com/trends/chocolat-stella-quality-diversity.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Summer-Celebrating Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars.md) - [Gifting-Ready Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-happy-birthday.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Textural Sharing-Friendly Candy Bars](https://www.trendhunter.com/trends/cadbury-starbar-duo.md) - [Youth Encouragement Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-give-a-doubt-bars.md)