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# #UnitedWeShave
Six Things to Do with Your Beard Brought to You by Schick® Quattro®

By Trend Hunter | Published 2014-07-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/united-we-shave
References: [youtube](https://www.youtube.com/watch?v=Hhs4ddwJHFc) & [schick](http://www.schick.com/mens-razor-brands/schick-quattro)

Beards are great. They serve so many purposes, like allowing you to hide behind a curtain of facial hair because...well...you’re lost and contemplating life. Here are six things we recommend doing with your beard. After you check off the list, watch this video from Schick® Quattro® to learn why real guys shave.

1)You can let your little sister French braid your beard.
2)You can hide the leftovers from lunch in your beard for a mid-afternoon snack.
3)You can spray paint your beard white and audition for the role of Santa Claus at the mall during the holidays.
4)You can bedazzle your beard and become a human disco ball.
5)You can use your beard as a napkin when you’re too lazy to get up and get one.
6)You can become a real guy and SHAVE off your beard.

It’s the summer of strong jawlines everywhere. Join the Schick® Quattro® movement to ditch your facial safety blanket and show America that you are not afraid to be a real guy.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 95% | Activity: 100% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Key Themes Behind This Trend

- **Beard Braiding:** Opportunities for hair salons and barbershops to offer beard braiding services to men looking for unique grooming options.
- **Beard Bedazzling:** Opportunities for beauty and jewelry companies to create specialized beard accessories that cater to the men's grooming market.
- **Real Guy Movement:** Opportunities for brands to market grooming products and services that appeal to men's desire to embrace their masculinity and project a strong, confident image.

### Where This Applies

- **Hair Salons & Barbershops:** Beard grooming services and specialized products could be added to appeal to a broader audience of men seeking unique styling options.
- **Beauty & Jewelry:** Creating special beard accessories that can add to the overall aesthetics or providing bedazzling services can create a new category of grooming products for men.
- **Men's Grooming:** Opportunities to create campaigns around the 'real guy movement' and promote the idea that shaving can be an empowering decision that reflects masculinity.

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