# Social Good Color Campaigns The United Way #Unignorable Campaign Features a New Pantone Color By Jana Pijak | Published 2018-09-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/united-way-unignorable References: [showyourlocallove](https://www.showyourlocallove.ca/) The new [United Way](https://www.trendhunter.com/trends/online-rights) #Unignorable campaign is a collaboration between the social good organization and global color authority [Pantone](https://www.trendhunter.com/trends/polygon1993). The campaign consists of a new and bold shade -- named "Unignorable" -- that was developed by Pantone specifically for United Way as a way to spotlight important social issues locally across Canada, along with those experiencing them. These issues range from poverty and mental illness to depression, domestic violence and a lack of employment and job security among today's youth. In addition to its touching ad campaign, conceived by creative agency Taxi, the United Way #Unignorable campaign also features signature graphics by artist Malika Favre whose work translates various social issues through a vivid and simplistic visual language. Aiming to bring light to important issues through color, United Way hopes to connect audiences through a universal medium, art. Image Credit: United Way ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Color Campaigns:** Disruptive innovation opportunity: Explore the use of unique color campaigns to raise awareness and connect with audiences on social issues. - **Collaboration Between Organizations:** Disruptive innovation opportunity: Foster collaborations between social good organizations and creative agencies to create impactful campaigns. - **Visual Language for Social Issues:** Disruptive innovation opportunity: Develop visual languages that can effectively communicate social issues in a vivid and simplistic manner. ### Industries Being Reshaped - **Nonprofit and Social Good:** Disruptive innovation opportunity: Integrate bold color campaigns and collaborations with artists to create impactful initiatives in the nonprofit and social good sector. - **Creative and Advertising Agencies:** Disruptive innovation opportunity: Explore the use of color as a universal medium to convey social issues and connect with audiences in creative and advertising agencies. - **Art and Design:** Disruptive innovation opportunity: Use visual languages and art as tools to address important social issues and raise awareness in the art and design industry. ## Related on Trend Hunter - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Color Blindness-Exclusive Billboards](https://www.trendhunter.com/trends/accessibility-adapter.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Color Appreciation Campaigns](https://www.trendhunter.com/trends/radiant-lilac.md) - [Color-Focused NFT Collections](https://www.trendhunter.com/trends/pantone-color-of-the-year-2022.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md)