# 'Cold One' Cartography The United States of Good Beer Classifies America by Choice Ales By Amelia Roblin | Published 2011-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/united-states-of-good-beer References: [jezebel](http://jezebel.com/5752893/a-state) & [good.is](http://www.good.is/post/map-the-united-states-of-good-beer/) After objections to a Houston Press version of a [national booze survey](https://www.trendhunter.com/trends/beer-is-art-campaign), the United States of Good Beer map appeared on Good.is. Through online voting, American brew enthusiasts selected a brand for each state -- in many cases, bottled beverages from [local breweries](https://www.trendhunter.com/trends/made-of-america). Besides having no alcoholic identity for Idaho and Virginia, the United States of Good Beer chart depicts a pretty compelling picture of preferred consumption in the U.S. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 36% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Craft Brewery Boom:** The rise of local breweries and preference for craft beers is fueling a boom in the craft brewery industry. - **Regional Beer Identity:** Consumers are increasingly associating specific beer brands with different regions, creating opportunities for targeted marketing and localized product offerings. - **Consumer-driven Product Selection:** Consumers are actively participating in product selection and shaping the market by voting for their preferred beer brands, indicating a shift towards more personalized and consumer-driven experiences. ### Where This Applies - **Craft Brewery:** Craft breweries have the opportunity to capitalize on the increasing demand for specialty beers and unique flavors. - **Marketing and Advertising:** With consumers associating beer brands with specific regions, marketing and advertising agencies can target niche markets and create localized campaigns. - **Online Voting Platforms:** The rise of online voting for product selection opens up opportunities for tech companies to develop innovative platforms that give consumers a voice in shaping market trends. ## Related on Trend Hunter - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Midwest-Celebrating IPA Beers](https://www.trendhunter.com/trends/midwest-ipa-beer.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [Collaborative Collegiate Beers](https://www.trendhunter.com/trends/delicious-pale-ale.md) - [Colossal Strong Ales](https://www.trendhunter.com/trends/strong-ale.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md)