# Software-Branded Inclusive Projects Microsoft Unveils 'United For Change' In Response to BLM By Grace Mahas | Published 2020-06-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/united-for-change References: [toprankblog](https://www.toprankblog.com/2020/06/b2b-brands-take-a-stand/) & [blogs.microsoft](https://blogs.microsoft.com/blog/2020/06/05/change-in-ourselves-helps-drive-change-in-the-world/) In response to the terrible tragedies witnessed on social media in recent weeks, software company Microsoft debuted a new initiative to support the black community, called 'United For Change.' The project aims to use Microsoft technology and its voice to create a "more equitable criminal justice system with our Criminal Justice Reform Initiative" as well as improve representation in all its roles and at all levels. In addition to the new United For Change project, the brand is also donating $250,000 USD to 6 organizations including the [Minnesota Freedom Fund](https://www.trendhunter.com/trends/odele-for-good), the [Black Lives Matter Foundation](https://www.trendhunter.com/trends/dig-in-day), the Equal Justice Initiative, the Innocence Project, The Leadership Conference, and the [NAACP Legal Defense & Education Fund](https://www.trendhunter.com/trends/loreals-inclusive-beauty-fund). Image Credit: Microsoft ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Inclusive Technology Initiatives:** Opportunity for software companies to develop inclusive projects and initiatives that support marginalized communities. - **Criminal Justice Reform Technology:** Potential for disruptive technologies to improve the criminal justice system and promote equity. - **Corporate Social Responsibility in Tech:** Emerging trend of tech companies taking a proactive approach to social issues and leveraging their resources for positive change. ### Industries Being Reshaped - **Software:** Software companies can lead the way in developing inclusive projects and technologies that promote social equity. - **Criminal Justice:** Opportunities within the criminal justice sector for technology-driven solutions that address systemic issues and promote fairness. - **Tech:** Tech companies have the potential to redefine corporate social responsibility by actively supporting social causes and contributing to positive change. ## Related on Trend Hunter - [Inclusive Design Business Initiatives](https://www.trendhunter.com/trends/buildfor2030-initiative.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Gender Inclusive Gaming Mentorships](https://www.trendhunter.com/trends/xbox-mentorship-program.md) - [Diverse Leadership Inanities](https://www.trendhunter.com/trends/change-collective.md) - [Inclusive Tech Brand-Initiated Programs](https://www.trendhunter.com/trends/accessibility-and-inclusion.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md) - [Inclusivity-Focused Media Initiatives](https://www.trendhunter.com/trends/reimagine-tomorrow.md) - [Social Justice Networking Apps](https://www.trendhunter.com/trends/reyets-app.md) - [Black-Owned Black Friday Initiatives](https://www.trendhunter.com/trends/buyblack.md)