# Crisp Color-Blocked Campaigns The United Colors of Benetton Spring/Summer Lookbook is Preppy By Jana Pijak | Published 2012-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/united-colors-of-benetton-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/united-colors-of-benetton-springsummer-2012/) & [talldarkroast](http://talldarkroast.com/2011/12/29/united-colors-of-beneton-ss12-lookbook/) The [United Colors of Benetton](https://www.trendhunter.com/trends/united-arrows-1) Spring/Summer 2012 lookbook shows fearlessness in its use of [bold and eye-catching hues](https://www.trendhunter.com/trends/vowels-1). This stunning and fun-filled menswear collection features a variety of prep-inspired styles that are sleek and simple in their design. Bright bursts of color make this campaign pop, fusing classic wardrobe staples with a modern and youthful aesthetic. This vibrant menswear collection features timeless v-neck knits, sharply tailored shirts, technicolored trousers and patterned prints. The lively collection is upbeat and filled with primary colors, showcasing a wardrobe that takes cues from [preppy, collegiate and nautical style ideals](https://www.trendhunter.com/trends/british-watersports-collegiate-prep). The label's energetic staples have a timeless quality with a fashion forward edge that never goes out of style. Bold color blocking proves that bright hues work for every season. Image Credit: United Colors of Benetton ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Color-blocked Fashion:** Brands can experiment with bold and eye-catching hues in their clothing lines to create statement-making collections that appeal to fashion-forward consumers. - **Preppy Style Revival:** There is an opportunity for designers and retailers to add a modern twist to classic, preppy styles that appeal to younger generations. - **Youthful Aesthetics:** Brands can incorporate vibrant colors and playful designs to create youthful aesthetics that resonate with younger consumers. ### Where This Applies - **Fashion:** The fashion industry can take inspiration from the vibrant colors and preppy styles in the United Colors of Benetton's Spring/Summer 2012 collection to create bold and trendsetting designs. - **Retail:** Retailers can appeal to younger generations by incorporating preppy styles with modern twists and eye-catching hues in their clothing lines. - **Marketing and Advertising:** Marketing and advertising professionals can implement bold color-blocking and youthful aesthetics in their campaigns to create visually striking and attention-grabbing content that resonates with younger consumers. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)