# Studying the History of Shapes The 'United by Stripes' Project By what´s wrong with the zoo | Published 2008-06-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/united-by-stripes-hacking-fashion References: [whats-wrong-with-the-zoo](http://www.whats-wrong-with-the-zoo.com/united-by-stripes/) & [home.tiscali.nl](http://home.tiscali.nl/thisisnotparis//unitedbackground.html) 'United by Stripes' is the work of Amsterdam based artist and theorist Maaike Gottschal. The project is an ongoing art, research and [exhibition-project](https://www.trendhunter.com/trends/the-shape-of-play). It studies the meaning and usage of [stripes in clothing](https://www.trendhunter.com/trends/shapes-we-take). Specifically, the point is to use this meaning as the, "Basis for developing new stories, ideas and uses for clothing collections." For example, stripes have an important representative function in [football jerseys](https://www.trendhunter.com/trends/t90-jersey), and various design elements have stories connected to the history of those shirts and stories. For me, an interesting project that is probably getting extra attention with EURO 2008. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Stripes in Clothing:** Exploring the symbolism and potential uses of stripes in clothing collections. - **Historical Design Elements:** Discovering the stories and significance behind design elements in clothing, such as football jerseys. - **Artistic Research Projects:** Engaging in ongoing art, research, and exhibition projects that examine and reinterpret cultural aspects of clothing. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion designers and brands to incorporate unique and meaningful uses of stripes in their collections. - **Sports Apparel:** Potential for sports apparel companies to leverage historical design elements to create nostalgia and connect with fans. - **Art and Culture:** Potential for artists and cultural organizations to undertake research projects that explore the significance of clothing and design elements. ## Related on Trend Hunter - [Artistic Sportswear Jerseys](https://www.trendhunter.com/trends/studio-dumbar-dept.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Zebra-Inspired Home Football Jerseys](https://www.trendhunter.com/trends/juventus-1.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Identity-Exploring Artful Designs](https://www.trendhunter.com/trends/fragments.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md)