# Philanthropic Online Platforms UNITE is Working to Enable Impactful Connections Throughout Africa By Rebecca Byers | Published 2012-06-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/unite References: [unitetnz.org](http://unitetnz.org) [UNITE](https://www.trendhunter.com/trends/farmboxrx-and-unite-for-her) is a social organization that raises money to support their work in advancing women's health, education and microfinance programs throughout Tanzania through its philanthropic online store. UNITE has a view to being a portal of service in which each individual can become a part of the solution, an important ideal of social enterprise. UNITE seeks to provide a platform in Africa in the hopes of enabling "impactful connections," identifying and partnering with local grassroots initiatives and "small-yet-exceptional" non-governmental organizations who are working to create positive change but need support from the West. Founded in 2010, UNITE's Ashe Collection is a line that showcases unique African artistry and a product of a partnership with [Milk Sono](https://www.trendhunter.com/trends/milk-meme-coin). The Ashe Collection is comprised of jewelry and accessories including bags, belts and shoes. UNITE also organizes humanitarian outreach tours to Africa with several exciting volunteer-tourism opportunities. **Contact Information** UNITE [website](http://unitetnz.org/) UNITE on [Facebook](http://www.facebook.com/pages/UNITE-The-World-With-Africa/116723941671624) ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Philanthropic Online Platforms:** Providing a platform for philanthropic online stores in Africa with unique product lines supports the growth of microfinance programs, entrepreneurship, and small-yet-exceptional NGOs. - **Impactful Connections:** Connecting local grassroots initiatives with philanthropic Westerners creates mutual growth opportunities and builds bridges between international communities. - **Volunteer Tourism Opportunities:** Providing volunteer tourism opportunities with a philanthropic mission diversifies revenue streams and builds interest around social enterprise initiatives. ### Industries Being Reshaped - **Social Enterprise:** The Ashe Collection by UNITE creates unique partnerships and lending opportunities for African artisans to expand their businesses and product lines. - **E-commerce:** Providing an online store for local African artisans and entrepreneurs creates an e-commerce space for unique products and revenue opportunities to support microfinance programs. - **Non-profits:** Partnering with small but impactful NGO's, UNITE creates a bridge between international philanthropists and local initiatives that can create positive change. ## Related on Trend Hunter - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Refugee-Focused Youth Sport Initiatives](https://www.trendhunter.com/trends/moving-for-change.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md) - [At-Risk Youth-Targeted Initiatives](https://www.trendhunter.com/trends/pacific-links-foundation.md) - [Philanthropic Investment Initiatives](https://www.trendhunter.com/trends/philanthropy-initiative.md)