# Affordable Off-Brand Products Unitas Launches a New Own Brand Label Called Local Living By Kanesa D | Published 2023-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unitas References: [talkingretail](https://www.talkingretail.com/news/industry-news/unitas-introduces-new-own-brand-10-10-2023/) & [unitasglobal](https://unitasglobal.com/)  Unitas is marking the introduction of its own brand, '[Local Living](https://www.trendhunter.com/trends/organic-hive-honey).' 'Local Living' reflects a consumer desire for [own-brand value products](https://www.trendhunter.com/trends/dollar-general-2) that resonate with the economic challenges faced by consumers in terms of cost of living. This launch will see the launch of a wide array of products spanning various categories, encompassing household essentials and pantry staples. Furthermore, Local Living is also expected to benefit from an ongoing product development strategy, with plans to introduce 24 new products within the next three months. “Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member and consumer centric range of products. Our aim is to offer our members and retailers products that not only meet but exceed their customers’ expectations on quality and price," said Tracey Redfearn, head of marketing and communications at [Unitas Wholesale](https://www.trendhunter.com/trends/lsv-sport-cherry-isotonic). Image Credit: Unitas ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 28% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Affordable Off-brand Products:** Consumers are seeking own-brand value products that align with the economic challenges they face in terms of cost of living. - **Product Development Strategy:** Unitas plans to introduce 24 new products within the next three months as part of their ongoing product development strategy. - **Member and Consumer Centric Range:** Unitas aims to offer products that not only meet, but exceed the expectations of their members and retailers in terms of quality and price. ### Who This Affects Most - **Wholesale:** Unitas Wholesale is launching its own brand, 'Local Living,' to meet the demand for affordable off-brand products in various categories. - **Retail:** The introduction of 'Local Living' provides retailers with a member and consumer centric range of products that offer value and quality. - **Consumer Goods:** 'Local Living' reflects the consumer desire for affordable off-brand products that resonate with the economic challenges faced by consumers in terms of cost of living. ## Related on Trend Hunter - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Low-Cost Own-Brand Cooking Sauces](https://www.trendhunter.com/trends/go-local-cooking-sauce.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Private Label Wellness Products](https://www.trendhunter.com/trends/unfi-private-label-products.md) - [Convenient Private Label Medicines](https://www.trendhunter.com/trends/go-local-medicines.md) - [Private Label Home Goods](https://www.trendhunter.com/trends/iceland.md) - [Revamped Private Label Ranges](https://www.trendhunter.com/trends/target-upup.md) - [Private Label Medicine Debuts](https://www.trendhunter.com/trends/parfetts.md) - [Private Label Pasta Ranges](https://www.trendhunter.com/trends/go-local-pasta.md)