# Charitable Vote-Encouraging Tees Madewell's Vote Graphic Unisex Tee Raises Funds for the ACLU By Jana Pijak | Published 2020-11-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-tee References: [madewell](https://www.madewell.com/vote-graphic-unisex-tee-MC912.html) Fashion label [Madewell](https://www.trendhunter.com/trends/madewell-x-one-of-these-days) released its Vote Graphic Unisex Tee prior to the recent US election. The gender-neutral t-shirt boasts an oversized fit, is 100% cotton, made in the US and is machine-washable. Launched as part of the brand's Vote collection, the t-shirt boasts a boxy "vote" logo and [illustrations of different people](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) holding up each letter -- a representation of the many voices that go into electing government officials. In addition to helping encourage voter turnout, Madewell is donating "40 percent of the purchase price of this U.S.-made tee from November 4, 2020, through January 1, 2021, to the [American Civil Liberties Union](https://www.trendhunter.com/trends/clare-v) and its mission to maintain and advance civil liberties, including the protection of the fundamental right to vote for all who are eligible." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Charitable Fashion:** Opportunities for other fashion brands to incorporate social causes into their collections. - **Gender-neutral Fashion:** More retailers could create gender-neutral clothing to meet a growing demand for inclusivity. - **Social Awareness Clothing:** An increase in clothing that promotes social causes and raises money for charity. ### Who This Affects Most - **Fashion Industry:** Other brands in the fashion industry can consider incorporating social causes into their collections and donating a portion of sales to charity. - **Nonprofit Industry:** Nonprofits could partner with fashion brands to sell items that raise money for their causes. - **Marketing Industry:** Marketers could explore new avenues for promoting social responsibility and charitable giving through fashion and consumerism. ## Related on Trend Hunter - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Veteran’s Day-Honoring Shirts](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Voter Activation Ice Creams](https://www.trendhunter.com/trends/churn-out-the-vote.md)