# Unisex Perfume Packaging This Perfume Was Designed to Be Appealing to Everyone By Mishal Omar | Published 2016-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-perfume-packaging References: [fashionista](http://fashionista.com/2016/08/malin-goetz-bergamot-cologne-review) & [spacenk](http://www.spacenk.com/uk/en_GB/brands/m/malin-%20-goetz/dark-rum-eau-de-toilette-MUK200012552.html) This unisex perfume packaging is simple and likely to appeal to any gender. Created by 'Malin + Goetz' and called 'Dark Rum Eau de Toilette,' the perfume has a combination of scents that aim to appeal to most people. It has top notes of bergamot and plum, middle notes of [rum and leather](https://www.trendhunter.com/trends/smoky-gourmand-fragrance) and a dry down of amber, patchouli and milk. The unisex perfume packaging is a sophisticated glass bottle with white lettering that simply states the name of the scent as well as its ingredients. Whether worn by women who enjoy a scent that isn't overtly flowery or sweet, or by men who like to smell more neutral, this perfume boasts a [genderless and ambiguous aroma](https://www.trendhunter.com/trends/arkive-makes-scents-collection) that will appeal to a diverse demographic. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gender-neutral Packaging:** Designing perfume packaging that is visually appealing to all genders presents an opportunity for inclusivity and market expansion. - **Unisex Fragrances:** Creating scents that bridge the traditional gender divide opens up a new market segment and taps into a desire for more versatile and inclusive products. - **Sophisticated Simplicity:** Embracing minimalist and sleek designs for perfume packaging appeals to a broader audience that appreciates elegance and understated aesthetics. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can benefit from developing gender-neutral packaging and expanding their product range to include unisex fragrances. - **Fashion:** Fashion brands can explore the creation of unisex fragrances to complement their clothing lines, providing customers with a cohesive sensory experience. - **Luxury Goods:** Luxury brands have an opportunity to adopt sophisticated and minimalist packaging designs that appeal to consumers seeking high-end, gender-inclusive products. ## Related on Trend Hunter - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Alluring Unisex Fragrances](https://www.trendhunter.com/trends/alluring-unisex-fragrance.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md)