# Peculiar Pajama Lookbooks Nefferton Eccentrically Presents Its Unisex Pajamas with Help from Bisse By Riley von Niessen | Published 2016-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-pajamas References: [fuckingyoung.es](http://fuckingyoung.es/nufferton-fallwinter-2016-lookbook/) & [nufferton](https://www.nufferton.com/) Nufferton, a company based in Stockholm, Sweden, that specializes in crafting unisex pajamas, expanded on its line with a Fall/Winter 2016 selection. To promote it, it joined with a photographer known as Bisse, who has a talent for generating images with a surreal and cartoon-like effect. For Nufferton's lookbook, which was dubbed 'Guilty Pleasures,' Bisse considers what someone might resort to doing while they're home alone and [lounging](https://www.trendhunter.com/trends/lazy-daze-collection) in their [nightwear](https://www.trendhunter.com/trends/breakfast-in-bed-collection). With this concept in mind, models wearing the brand's unisex pajamas, who were styled by Josef Forselius, are shown participating in a number of supremely odd behaviors, such as scratching their back with a toilet brush, eating a string of sausages, or walking with a sleeping mask on a floor that's covered in eggs. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Unisex Pajamas:** Disruptive innovation opportunity: Design customizable unisex pajamas with unique prints or patterns to cater to individual preferences and offer a personalized sleepwear experience. - **Surreal Photography:** Disruptive innovation opportunity: Collaborate with photographers skilled in creating surreal and whimsical images to showcase products in a unique and attention-grabbing way. - **Eccentric Fashion Marketing:** Disruptive innovation opportunity: Develop unconventional marketing strategies that challenge traditional norms and capture consumer attention through unexpected and memorable brand experiences. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Leverage technological advancements like 3D printing to create customizable and sustainable fashion products. - **Photography:** Disruptive innovation opportunity: Explore the use of emerging technologies like virtual reality or augmented reality to offer immersive and interactive photography experiences for consumers. - **Marketing:** Disruptive innovation opportunity: Embrace guerrilla marketing tactics and experiential marketing campaigns to create buzz around brands and drive consumer engagement. ## Related on Trend Hunter - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Wallpaper-Inspired Pajama Ranges](https://www.trendhunter.com/trends/barneby-gates-and-stripe-stare.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Naturally Dyed Sleepwear](https://www.trendhunter.com/trends/our-legacy-work-shop-x-magniberg.md) - [Family Sleepwear Lines](https://www.trendhunter.com/trends/family-pyjama-collection.md) - [Premium Sleepwear Brand Collaborations](https://www.trendhunter.com/trends/the-sleepy-sloth.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md)