# Unisex Grooming Brands Us. Makes Razors, Shave Creams and Lotions for All By Laura McQuarrie | Published 2020-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-grooming References: [prnewswire](https://www.prnewswire.com/news-releases/bic-expands-unisex-grooming-offerings-with-launch-of-new-us-grooming-brand-301078644.html) & [bicworld](http://www.bicworld.com/) Us. is a new unisex grooming brand from [BIC](https://www.trendhunter.com/trends/easyrinse-disposable) that was created to share [high-quality razors](https://www.trendhunter.com/trends/dr-squatch-shaving-products), shave cream, body lotion and face lotion for all. The brand is designed to offer a complete, head-to-toe grooming experience and builds upon the success of BIC's Made For You direct-to-consumer brand for the body. Finding that consumers are embracing gender neutrality and desired products marketed towards men and women, BIC set out to create a Millennial and [Gen Z](https://www.trendhunter.com/trends/kiehls-3) brand offering affordable solutions. While the Us. razor is designed to offer a close, comfortable shave with a lubrication strip infused with aloe and Vitamin E, other products like the shave cream and lightweight, oil-free body lotion are just as skin-nourishing. Image Credit: BIC Corporation ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Unisex Grooming Products:** Opportunity for brands to create high-quality grooming products that cater to both men and women. - **Gender-neutral Marketing:** Disruptive innovation opportunity in promoting products that are inclusive and appeal to a wide range of consumers. - **Affordable Solutions for Millennials and Gen Z:** Creating affordable grooming solutions for the younger demographic, addressing their specific needs and preferences. ### Sectors Adopting This - **Personal Care:** Opportunity for personal care brands to expand their offerings with unisex grooming products. - **Direct-to-consumer:** Disruptive innovation in the direct-to-consumer industry by offering affordable and inclusive grooming products. - **Skincare:** Innovative skincare brands can capitalize on the trend of gender-neutral products by providing nourishing and inclusive options. ## Related on Trend Hunter - [Anti-Clogging Technology Razors](https://www.trendhunter.com/trends/easyrinse-disposable.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Mens Sensitive Skin Razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md) - [Intimate Shaving Oils](https://www.trendhunter.com/trends/maude.md) - [Gender-Neutral Intimate Trimmers](https://www.trendhunter.com/trends/philips-norelco-oneblade-intimate.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md)