# Unisex Fragrance Container Pop-Ups This Experiential Activation in London Launched the New CK2 By Rebecca Byers | Published 2016-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-fragrance References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-calvin-klein-debuts-ck2-interactive-shipping-container/brands/article/1382718) A recent pop-up event held in London's Camden Lock Place feted the launch of the new CK2 unisex fragrance. The scientific pop-up was housed inside a shipping container, which gave the event a unique backdrop against which to display the experience. Inside the container, the event for the unisex fragrance featured a perfectly curated wall of perfume bottles and an over-sized CK2 bottle decorated with vibrant neon lights. The event also featured a retail zone where consumers could purchase the unisex fragrance and a selfie zone that printed off hard copies for guests. Supported by the two hashtags #the2ofus and #CK2London, the event was organized by experiential agency [Tribe Marketing](https://www.trendhunter.com/trends/noissue) and was staffed by Tribe's dedicated talent agency, [Brand Warriors](https://www.trendhunter.com/trends/residency-on-marthas-vineyard). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Unisex Fragrance:** A trend in gender-neutral scents that cater to a broader consumer base and challenge traditional notions of fragrance. - **Experiential Activation:** A trend in creating immersive brand experiences that engage consumers on multiple levels and foster a deeper connection with the brand. - **Pop-up Events:** A trend in temporary retail spaces that offer unique and exclusive experiences to attract customers and create buzz around a brand or product. ### Sectors Adopting This - **Fragrance:** The fragrance industry can capitalize on the unisex fragrance trend by developing and marketing gender-neutral scents that appeal to a wider audience and challenge gender stereotypes. - **Experiential Marketing:** The experiential marketing industry can embrace the trend of creating immersive brand experiences to create innovative and memorable campaigns that drive consumer engagement and brand loyalty. - **Retail:** The retail industry can leverage the trend of pop-up events to create temporary and exclusive shopping experiences that generate excitement, increase foot traffic, and foster a sense of urgency to purchase among consumers. ## Related on Trend Hunter - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Garden Shed Pop-Ups](https://www.trendhunter.com/trends/maison-margiela-fragrance.md) - [Experiential Fragrance Cafes](https://www.trendhunter.com/trends/nina-illusion-cafe.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md)