# Cruelty-Free Unisex Fragrance Collections Thin Wild Mercury's Line is Genderless & Eco-Friendly By Kalin Ned | Published 2019-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-fragrance-collection References: [shopthinwildmercury](https://www.shopthinwildmercury.com/la-collection) Thin Wild Mercury is the brainchild of new-to-the-scene fragrance designers Cathleen Cardinali and Anthony Polcino and the brand's inaugural offering -- a unisex fragrance collection, checks all the right boxes. From concept to manufacturing, the Los Angeles Collection is bound to raise the interest of shoppers. The range consists of a total of four distinct aromas, each inspired by the culturally robust scenes in LA. For example, 'Whisky' has distinguished itself as a fan favorite from the unisex fragrance collection. It is inspired by "the sweaty, smoky, iconic rock club on Sunset Blvd and musicians like Led Zeppelin and Alice Cooper, Van Morrison + Bob Dylan." Aside from being gender-neutral, the Thin Wild Mercury line is also eco-friendly and cruelty-free. Image Credit: Thin Wild Mercury ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Genderless Fragrances:** Opportunity to tap into the growing demand for unisex beauty products with eco-friendly and cruelty-free formulations. - **Locally-inspired Fragrances:** Potential to create fragrances inspired by local cultures, destinations, and scenes to attract customers looking for unique and authentic scents. - **Sustainability in Fragrances:** Growing interest in sustainable, eco-friendly, and cruelty-free products opens doors for innovation in sustainable fragrance production and packaging. ### Sectors Adopting This - **Fragrance Industry:** Fragrance companies can explore genderless and sustainable fragrance formulations to appeal to eco-conscious consumers and widen their customer base. - **Beauty and Personal Care Industry:** Brands can incorporate locally-inspired and sustainable fragrances into their beauty and personal care products, offering an eco-friendly and unique alternative to traditional fragrances. - **Sustainable Packaging Industry:** Sustainable packaging companies can offer eco-friendly and biodegradable options for the fragrance industry, addressing the growing demand for sustainable packaging solutions. ## Related on Trend Hunter - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Alluring Clean Ingredient Perfumes](https://www.trendhunter.com/trends/uncommon-james-hard-feelings.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md)