# Burka Beauty Photography The 'UNISEX for GIA Magazine' Series is Dramatically Soulful By Meghan Young | Published 2010-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-for-gia-magazine References: [behance.net](http://www.behance.net/gallery/UNISEX-for-GIA-magazine/873953) & [wix](http://www.wix.com/petorly/PetOrly) Since eyes are said to be the windows into a person's soul, the 'UNISEX for GIA Magazine' photo series is extremely soulful. A unique [beauty photography portfolio](https://www.trendhunter.com/trends/i-play-beauty-campaign), it uses Burka's to bring dramatic focus to each model's [stunning eye makeup](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates). Photographed by Elena Nenkova, the 'UNISEX for GIA Magazine' photo series was realized by PetOrly. Models Vladislav, Ivana, Momchil, Hristina, Nasco and Eva of Ivet Fashion had their [hair and makeup](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) done by Slav of Max Factor. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Burka Beauty Photography:** The use of Burka as a visually striking element in beauty photography presents an opportunity for fashion and beauty companies to explore diversity and inclusivity. - **Soulful Beauty Portraits:** The focus on eyes as the window to the soul in beauty photography creates room for brands to explore emotional connection and storytelling in their campaigns. - **Unconventional Fashion Accessories:** The use of Burka as a fashion accessory in beauty photography presents an opportunity for fashion designers to explore unconventional accessories that capture attention and break gender norms. ### Who This Affects Most - **Fashion and Beauty:** Brands in the fashion and beauty industry can capitalize on the emerging trend of using unconventional elements to create unique and memorable campaigns that showcase diversity and inclusivity. - **Photography:** Opportunities exist in the photography industry to collaborate with fashion and beauty brands to capture unique and creative visuals using unconventional elements. - **Diversity and Inclusion:** Companies can utilize the trend of incorporating unconventional elements in fashion and beauty campaigns to demonstrate their values of diversity and inclusion, generating positive brand sentiment among customers. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md)