# Youth-Focused Unisex Fashion Styles NASASEASONS ' Fall/Winter 2018 is Sporty & Heavy on References By Kalin Ned | Published 2018-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-fashion-style References: [highsnobiety](https://www.highsnobiety.com/p/nasaseasons-fw18/#slide-10) & [nasaseasons](https://nasaseasons.com/) French streetwear label NASASEASONS releases its first collection of unisex fashion styles and it strongly references youthfulness as depicted by pop culture. The upcoming Fall/Winter 2018 collection is done in collaboration with MMX Delta. The garments are graphic-heavy and [nostalgic](https://www.trendhunter.com/trends/gap-and-den). From dad-style hats that boast embroidered slogans like '99.999% pure' or 'you can't sit with us' — perhaps a subtle reference to the millennial-favorite movie 'Mean Girls,' to velvet-textured nods to Stanley Kubrick's 'Eyes Wide Shut,' the unisex fashion styles have an eclectic and daring presence. The fact that the offerings boldly take ownership of [youth culture](https://www.trendhunter.com/trends/wildest-ones-yet) will surely captivate the audience. Moreover, the clever references to pop culture are sure to be an efficient way of introducing new consumers to the aesthetic of NASASEASONS. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Unisex Fashion:** Opportunity for disruptive innovation in creating inclusive and gender-neutral fashion styles. - **Youth Culture:** Opportunity for disruptive innovation in tapping into the preferences and values of the younger generation. - **Pop Culture References:** Opportunity for disruptive innovation in leveraging popular movies and cultural icons to create unique fashion styles. ### Who This Affects Most - **Streetwear:** Opportunity for disruptive innovation in redefining streetwear by incorporating unisex fashion and youth culture elements. - **Fashion Collaborations:** Opportunity for disruptive innovation in collaborative partnerships between fashion labels to bring together diverse styles and influences. - **Graphic Design:** Opportunity for disruptive innovation in graphic-heavy fashion styles that draw inspiration from pop culture references. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md)