# Refreshing Unisex Colognes Penhaligon’s Refreshing Unisex Eau De Cologne Reminds of a "Wet Plunge" By Laura McQuarrie | Published 2017-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-eau-de-cologne References: [luxurylaunches](http://luxurylaunches.com/fashion/penhaligons-debuts-their-entrancing-new-savoy-steam-fragrance.php) & [penhaligons](https://www.penhaligons.com/savoy-steam-eau-de-cologne/) 'Savoy Steam' is the name of a new unisex eau de cologne from [Penhaligon’s](https://www.trendhunter.com/trends/rabanne-1) that is said to capture the refreshing essence of "the wet plunge from hot to cold." The unisex scent crafted by perfumer Juliette Karagueuzoglou boasts [uplifting top notes](https://www.trendhunter.com/trends/perroy) of bergamot, lemon, rosemary and mint, as well as comforting base notes like cedarwood, fir balsam and white musk. In the story that artfully describes the unisex eau de cologne, the brand describes: "Between the tiresome chores of reading the paper and being measured for a new suit, a gentleman could take a steam bath and attend to his Toilette. But now here’s the surprise... a woman could too." Penhaligon’s is also offering its Savoy Steam fragrance in the form of a perfume. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Unisex Scents:** Companies may consider creating more unisex scents to cater to individuals who prefer non-binary fragrances - **Refreshing Fragrances:** There is an opportunity for companies to create more refreshing fragrances that evoke feelings of revitalization and rejuvenation - **Multi-use Fragrances:** Companies could consider offering fragrances that can be used by people of different genders and for different occasions, providing versatility and value to customers ### Industries Being Reshaped - **Perfume and Cologne Industry:** There is an opportunity for brands to create unisex and refreshing fragrances to cater to a wider audience - **Gender-neutral Products:** Companies that focus on gender-neutral products can expand their offerings to include unisex colognes and perfumes - **Beauty and Personal Care Industry:** There is an opportunity for brands to innovate and create fragrances that offer a multi-use experience for consumers ## Related on Trend Hunter - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Mediterranean Escapism-Inspired Fragrances](https://www.trendhunter.com/trends/escapisminspired.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Unconventional Fruity Body Mists](https://www.trendhunter.com/trends/body-mist-collection.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Invigorating Woody Fragrances](https://www.trendhunter.com/trends/perseus-by-parfums-de-marly.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Spiced Masculine Perfumes](https://www.trendhunter.com/trends/caswellmassey-oaire-eau-de-parfum.md)