# Unisex Makeup Collections MAC Created a Line of Unisex Cosmetics with the Celebrity Brant Brothers By Cadhla Gray | Published 2015-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unisex-cosmetics References: [refinery29](http://www.refinery29.com/2015/09/94166/harry-peter-brant-mac-unisex-makeup-collaboration?utm_source=rss&utm_medium=rss_linkback1) & [dailymail](http://www.dailymail.co.uk/femail/article-3240000/Stephanie-Seymour-s-socialite-sons-Harry-Peter-Brant-launch-unisex-cosmetics-collection-MAC.html) [MAC's](https://www.trendhunter.com/trends/maczine) first line of unisex cosmetics brings flawless looking skin to men as well as women. [MAC collaborated](https://www.trendhunter.com/trends/merit-x-brandon-maxwell) with the Brant brothers, sons of supermodel Stephanie Seymour and publisher Peter Brant. They have always felt the desire to use beautifying products the same way women do, but saw a lack of makeup for men in the retail market. This void is what motivated the brothers to collaborate with MAC to launch a line of unisex cosmetics including concealer, brow finisher and a cream color base. Reminiscing on memorable times in their mother's dressing room, the brothers say they picked up on tips and tricks from Stephanie Seymour. This unisex line comes at a time when male beauty products and androgynous fashion is more and more recognized. In response to any critics who say that makeup isn't manly, the brothers just have two words: "Johnny Depp." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Unisex Makeup:** Brands can explore the demand for gender-neutral beauty products to expand their customer base - **Male Beauty Products:** The growing acceptance of male grooming and beauty presents an opportunity for companies to launch specialized products for men - **Androgynous Fashion:** Brands can create collections that cater to the gender-fluid fashion market to meet the evolving needs of consumers ### Sectors Adopting This - **Beauty:** Beauty companies can launch unisex and gender-neutral makeup products to cater to the evolving consumer needs and tap into a wider market - **Fashion:** Fashion brands can explore unisex collections and androgynous fashion to cater to the gender-fluid segment and promote inclusivity - **Retail:** Retailers can provide a platform for gender-neutral beauty and fashion products to meet the growing demand for gender-fluid and inclusive options ## Related on Trend Hunter - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md)