# Brewed Hot Dog Beers Sheetz Created a Uniquely Brewed Beer by Adding Hot Dogs to the Brew Kettle By Laura McQuarrie | Published 2020-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uniquely-brewed-beer References: [foodandwine](https://www.foodandwine.com/news/sheetz-hot-dog-beer) The craft beer movement has inspired the creation of uniquely brewed beers infused with everything from cereal and berry muffins to leftover bakery bread and Sheetz is introducing an unusual brew for Memorial Day weekend. [Project Hop Dog](https://www.trendhunter.com/trends/project-ad-life-insurance) is indeed a beer made with Sheetz Hot Dogz and it takes the form of a limited-edition IPA that's described as crisp. Although Sheetz Hot Dogz were actually added to the brew kettle just for fun, the beer doesn't tasty meaty like a hot dog but "refreshing and dry with delicate hop flavors of citrus and pine." Project Hop Dog follows other unconventional brews from Sheetz, like its [Project Coffee Hopz](https://www.trendhunter.com/trends/fetch-pale-ale) IPA and Project [Blueberry](https://www.trendhunter.com/trends/dunkin-and-harpoon) Muffinz, and it promises to pair well with summer activities. Image Credit: Sheetz ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Uniquely Brewed Beers:** Creating beers infused with unconventional ingredients opens up opportunities for innovative flavor combinations. - **Craft Beer Movement:** The growing popularity of craft beer creates a market for experimental and unique beer creations. - **Limited-edition Brews:** Releasing limited-edition beers creates excitement and exclusivity for beer enthusiasts. ### Sectors Adopting This - **Craft Beer:** Craft breweries can explore unconventional brewing techniques and ingredients to differentiate their products. - **Food and Beverage:** The food and beverage industry can experiment with unconventional flavor profiles to create unique and innovative products. - **Hospitality and Events:** Hotels, restaurants, and event planners can offer unique beer experiences by incorporating unconventional brews into their menus and offerings. ## Related on Trend Hunter - [Midwestern Beer-Infused Sausages](https://www.trendhunter.com/trends/oktoberfest-beer-brats.md) - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [Cheesy Chili Beers](https://www.trendhunter.com/trends/hormel-chili-cheese-brew.md) - [Hot Dog-Flavored Sparkling Waters](https://www.trendhunter.com/trends/big-bite-hot-dog-sparkling-water.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Hot Dog Ice Creams](https://www.trendhunter.com/trends/hot-dog-ice-cream.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Pretzel-Infused Beers](https://www.trendhunter.com/trends/pretzel-oktoberfest-beer.md) - [Pizza-Flavored Corn Dogs](https://www.trendhunter.com/trends/pepperoni-pizza-sausage.md)